Blueprint
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Rare Beauty: что купить?

Текст: 

Наташа Малова

1 июля в России начала продаваться косметика Селены Гомес Rare Beauty — она доступна эксклюзивно в Sephora. Чтобы узнать, за чем вставать в очередь первым делом, мы попросили визажистку Наташу Малову заглянуть в корнер Rare Beauty в Беверли-Хиллз и составить список из достойных внимания продуктов.

Бум селебрити-косметики, про которую The Blueprint писал два года назад, и не думает утихать. О выпуске своей линии объявила Скарлетт Йоханссон, розовые баночки Кайли Дженнер (которые появились на российских прилавках в первый день весны) множатся в геометрической прогрессии. Наконец до наших широт (а точнее долгот) добрался еще один звездный бренд из-за океана — косметика Rare Beauty, руку к которой приложила Селена Гомес.


Бренд вам наверняка понравится, если вы фанат звезды или приверженец философии clean beauty — косметика фасуется в экологичные баночки и не содержит компонентов, которые могут вызывать недоверие. Марка инклюзивная — в линейке тональных средств несколько десятков оттенков, и даже у продуктов для бровей их семь. Наконец, косметика Rare Beauty просто очень качественная.


Когда марка запустилась в Америке, был сумасшедший ажиотаж. В первые же дни случился полный солдаут жидких румян и люминайзеров. В России у бренда есть все шансы повторить успех. Рассказываем, что стоит попробовать в первую очередь.



Праймер для сияния лица Always An Optimist, Rare Beauty

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/COvmDSvn_eq/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Rare Beauty by Selena Gomez (@rarebeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

3 540 ₽

У средства классная упаковка из приятного на ощупь матового стекла. А еще оно представлено в двух размерах — full-size и мини, что очень удобно. Идеально подойдет как база для сухой и нормальной кожи, а также как легкий натуральный хайлайтер на скулы, веки и губы. Еще один плюс этого праймера — у него почти нет запаха. К слову, в Америке кроме сияющей версии есть и матирующая: она уменьшает жирный блеск и скрывает поры. Но до нас вторая пока не добралась.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CP1cBvjBzhe/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Rare Beauty by Selena Gomez (@rarebeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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Матирующая пуховка Blot & Glow, Rare Beauty

2 170 ₽

Обладательницам жирной кожи наверняка понравится матирующая пуховка. В Россию спонж с пудрой внутри приехал в гордом одиночестве, хотя на родине входит в набор Blot & Glow touch up kit вместе с матирующими салфетками. Идея совместить все в одном симпатичном кейсе с большим зеркалом — классная, но единственный минус — набор предназначен именно для того, чтобы носить с собой и поправлять макияж в течение дня, но коробка для этого великовата. Зато продаются маленькие упаковки-рефилы — так что пудру можно купить отдельно (и салфетки тоже — они очень классные, надеемся, когда-нибудь доедут до России).

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CPQ9iXIncht/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Rare Beauty by Selena Gomez (@rarebeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Тональная основа Liquid Touch, Rare Beauty 

3 680 ₽

Качество тональной основы на высоте: продукт дает очень легкое натуральное покрытие — словно вторая кожа. Для большей плотности можно просто нанести второй слой. Средство матовое, но кожа как будто подсвечена изнутри. Радует количество оттенков — в России их 32 (в США 48), так что подобрать идеальный под свой тон кожи не составит труда. Еще вам наверняка понравится шарик на крышке упаковки: очень удобно открывать и приятно держать в руке.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CFuhgvtHI0w/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CFuhgvtHI0w/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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Консилер Liquid Touch, Rare Beauty

2 640 ₽

Консилер легкий, но хорошо перекрывает синяки и недостатки кожи, не сушит и не скатывается в мимических морщинках под глазами. Средство очень экономно расходуется — нужно буквально чуть-чуть, чтобы замаскировать все несовершенства. Единственный момент, который может не понравиться, — упаковка с кисточкой. Профессиональные визажисты предпочитают работать со средствами с дозатором, это более гигиенично. Но зато кисточкой удобно контролировать количество продукта при нанесении.

Румяна: жидкие Soft Pinch и кремовые Stay Vulnerable, Rare Beauty

Хайлайтер Positive Light Liquid, Rare Beauty

2 520 ₽ и 2 740 ₽

Румян в линейке много: 8 жидких (4 матовых и 4 сияющих оттенка) и 5 оттенков в красивых коробочках. У всех приятная текстура суфле, они идеально ложатся и идеально растушевываются — буквально одно прикосновение, и кожа как будто отфотошоплена. Можно нарисовать легкий румянец, а можно наслаивать до желаемой яркости. В тюбиках румяна выглядят ярко и насыщенно, но при соприкосновении с кожей тают и сливаются с ней без усилий, легко растушевываются пальцем. Выглядит средство очень натурально — если правильно подберете оттенок (палитра приехала в Россию в полном составе), то выглядеть будете, словно просто раскраснелись своим самым идеальным румянцем. Так что можно смело покупать и советовать подругам.

3 210 ₽

Люминайзер представлен в 8 красивых чистых оттенках. Можно использовать как хайлайтер или тени, средство легко наносится и крепко сидит. Все на твердую пятерку — и упаковка, и стойкость, и текстура, и оттенки.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CMXrMudHhxX/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CMXrMudHhxX/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CMXrMudHhxX/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Rare Beauty by Selena Gomez (@rarebeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Карандаш и гель для бровей Brow Harmony, Rare Beauty

2 250 ₽

Средство два в одном — с одной стороны карандаш, с другой — оттеночный гель для бровей. Хорошие оттенки и довольно широкая цветовая палитра (целых 8 тонов!). Продукт водостойкий, так что с ним можно смело нырять в бассейн и не бояться попасть под дождь.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CIRyXKxnigD/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CIRyXKxnigD/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CIRyXKxnigD/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Rare Beauty by Selena Gomez (@rarebeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Жидкие тени Stay Vulnerable, Rare Beauty

2 640 ₽

В отличие от тональных, теней у марки пока не так много — всего одна палетка с прессованными (до России пока не доехала) и жидкие в 5 оттенках, которые до нас уже добрались. Но и те, что есть, все красноватые — идеально подойдут обладателям смуглой и темной кожи. Со светлокожими добиться гармонии будет сложнее, но любителей экспериментов и яркого макияжа тени точно заинтересуют. Водостойкие, не собираются в складке глаз со временем, легко наносятся и растушевываются.

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Лайнер Perfect Strokes Matte Liquid Liner, Rare Beauty

$25 

Все очень хвалят matte liquid eyeliner, и не зря! У него удобная кисточка, он легко наносится, не размазывается и не растекается, а при высыхании цвет остается глубоким чёрным, не блекнет. Минус только один — в России он пока не доступен.

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Кремовая помада Lip Souffle Matte, Rare Beauty 

2 150 ₽

У бренда довольно широкая линейка для губ: есть увлажняющие бальзамы в виде помад, 5 блесков (они прозрачные и хорошо выглядят на губах), но самые интересные и разнообразные по оттенкам — помады-суфле. У них необычные цвета (целых 12!) и легкая, абсолютно матовая текстура, не похожая на те, что можно встретить у других брендов. Средство немного подсушивает губы, но попробовать все равно стоит — это точно одна из самых интересных новинок, с ее текстурой хочется экспериментировать.

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