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специальный проект
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innisfree
История корейской марки + пять суперсредств
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автор текста: Ирен Шимшилашвили
иллюстрации: Наташа Джола
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Корейский бренд натуральной косметики innisfree тесно связан с природой, а конкретно — с зеленым чаем. Сейчас в ассортименте innisfree — несколько линий, каждая из которых сосредоточена вокруг этого ключевого активного ингредиента. У бренда корейские корни, но название innisfree позаимствовано из произведения ирландского поэта Уильяма Б. Йейтса — в поэме рассказывается о побеге от быстрого ритма жизни на необитаемый остров. И оно подходит бренду: основные ингредиенты косметики — семена зеленого чая, ферментированная соя или вулканическая глина — получены на острове Чеджу с применением собственных разработок, запатентованных компанией.
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Остров зелёного чая
Вулканический остров Чеджу расположен в Корейском проливе, полное его название — провинция Чеджудо. Благодаря субтропическому климату здесь встречаются растения, которых не найти на территории материка — остров даже признан уникальной экосистемой со статусом Объекта Всемирного наследия ЮНЕСКО. Удивительно, но на территории острова встречаются сразу и тропические (дикие орхидеи, кактус), и субтропические (актинидия, гортензия), и даже некоторые полярные (бегония Балб) растения, которые редко уживаются на одной небольшой территории. В водах острова встречается много видов рыбы, на земле — мелких млекопитающих и насекомых. В общем, Чеджу и правда очень необычное место.
На Чеджу innisfree получает компоненты для своих средств. Главный из них — зеленый чай: он является центральным объектом исследований и активным ингредиентом в продуктах марки. Восточный угол острова занимает огромное поле — все оно принадлежит корейскому косметическому концерну Amorepacific, в который входит и innisfree. Часть чая, выращиваемого на этом поле, не подходит для заваривания — все характеристики выведенного растения рассчитаны в первую очередь на пользу для кожи. Другая часть чая подходит и для напитка — поэтому Amorepacific поставляет зеленый чай в собственный чайный дом в Сеуле O''sulloc Tea House. За время своего существования компания запатентовала 252 разработки, связанные с зеленым чаем. У Amorepacific даже есть свои чайные дома и музей — тоже чая.
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Разработки и забота о природе
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Разработчики и технологи Amorepacific, работающие с зеленым чаем, отмечают его антивозрастное воздействие, способность стимулировать выработку коллагена в коже и общее укрепляющее влияние на нее. В увлажняющей линии innisfree используется разработанный в лабораториях Amorepacific сбор под названием Jangwon No.2 — с повышенным содержанием аминокислот зеленого чая, которые помогают коже удерживать влагу. В состав сбора также входит масло семян зеленого чая, увлажняющее поверхность кожи. Получается, что два компонента работают вместе: один увлажняет кожу, а другой — удерживает влагу как можно дольше.
Компания внимательно относится к природе и ресурсам острова. Некоторые растения и их экстракты производятся по старинным технологиям и закупаются у коренных жителей Чеджу, 1% от прибыли уходит в пользу эко-инициатив, на острове высаживают деревья. А упаковка косметики и визитки сотрудников сделаны из переработанных материалов.
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На корейском косметическом рынке много брендов выпускают средства с экстрактами или маслами зеленого чая. Но innisfree с момента своего основания сосредоточился на разработках именно в этой области — бренд постоянно исследует разные свойства чая (цветы, листья, семена, корни), чтобы использовать их с максимальной пользой для разных типов кожи, а также выводит новые сорта. И наличие собственных ресурсов дает ему преимущество. Поэтому ассортимент средств innisfree на основе зеленого чая считается самым широким на рынке. А некоторые бестселлеры даже сложно найти из-за того, что их быстро раскупают.
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Что купить у Innisfree?
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Интенсивная увлажняющая сыворотка на основе семян зеленого чая
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Без преувеличения самый популярный продукт innisfree — именно с него стоит начать знакомство с брендом. Cыворотка c легкой текстурой увлажняет кожу, быстро впитывается без ощущения жирности. После применения кожа выглядит сияющей и становится приятной, бархатистой на ощупь. Удобная упаковка с помпой — двух нажатий хватит на все лицо.
1
Линия с зеленым чаем
Увлажняющая ночная маска с экстрактом зеленого чая
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Ночная маска интенсивно увлажняет кожу и восстанавливает ее после негативных воздействий в течение дня. Хорошо подойдет для применения зимой, когда из-за перепадов температур между холодной улицей и отапливаемыми помещениями коже нужно дополнительное увлажнение.
2
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Интенсивный увлажняющий крем с шариковым аппликатором для кожи вокруг глаз на основе семян зеленого чая
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Шариковый аппликатор тонизирует кожу, а массажное нанесение позволяет средству лучше впитаться. Можно использовать и для других зон, которые вам хотелось бы дополнительно увлажнить или освежить. Интенсивное увлажнение хорошо готовит кожу под глазами к нанесению даже сильно пигментированных консилеров.
3
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Укрепляющая тонизирующая эссенция с ферментированной соей
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Соя известна очень высоким содержанием антиоксидантов. Эссенция подойдет для всех типов кожи. Улучшает текстуру кожи, увлажняя и уполотняя ее. При регулярном использовании выравнивает цвет кожи и разглаживает рельеф. Быстро впитывается, обладает легкой текстурой, не дает ощущения пленки на коже.
Линия с ферментированной соей
4
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Укрепляющее тонизирующее масло с ферментированной соей
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Дополнительный этап ухода для кожи, которая нуждается в увлажнении и улучшении цвета и текстуры. Распределите пару капель в ладонях и нанесите на кожу легкими массажными движениями. Масло после нанесения впитывается без остатка и не ощущается на лице, но придает ему здоровое сияние.
5
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