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Рождественские модные ролики со знаменитостями
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ТЕКСТ: Ольга Страховская
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Конец осени и начало зимы — время, когда уже невозможно не думать о новогодних каникулах. Крупные марки и магазины этому активно способствуют — еще в ноябре они начинают выпускать душещипательные рекламные ролики и фэшн-фильмы, морально готовя зрителей к сезону лихорадочных покупок. Мы решили вспомнить самые выразительные — с участием наших любимых актрис, актеров, моделей и музыкантов.
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Зои Кравиц в сказочном мире Tiffany & Co.
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Одежда и аксессуары — по-прежнему самые популярные новогодние подарки (после подарочных сертификатов); с каждым годом все больше покупателей также предпочитают дарить духи, украшения и косметику. Люксовые марки отлично об этом знают и ежегодно выпускают эффектные ролики о «подарках мечты». Так, в середине ноября знаменитый клипмейкер и режиссер Марк Романек снял для Tiffany & Co. видео Believe in Dreams, в котором замечтавшаяся продавщица ювелирного магазина (ее играет Зои Кравиц) попадает в страну чудес, выкрашенную в канонический голубой цвет Tiffany. Там ее встречают Наоми Кэмпбелл в роли Безумного шляпника, модель (и мама Илона Маска) Мэй Маск, певица Карен Элсон и китайская супермодель Сяо Вэнь Цзюй. Как намекает финал ролика, чтобы попасть в сказку, совершенно не обязательно проваливаться в кроличью нору — достаточно получить желанный подарок.
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Эдриен Броуди в короткометражке Уэса Андерсона для H&M
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В 2016-м шведский концерн H&M пригласил поставить рождественский ролик Уэса Андерсона — режиссера, обладающего уникальным умением создавать магию из обыденного. Андерсон снял для марки масс-маркета короткометражку в духе одновременно «Отеля «Будапешт»» и «Поезда на Дарджилинг». Эдриен Броуди в роли озадаченного кондуктора узнает, что из-за снегопада его поезд застрял на полсуток — и никак не успеет довезти своих пассажиров в точку назначения к Рождеству. Спасти ситуацию помогает проводник Фритц (его играет режиссер «Автостопом по Галактике» Гарт Дженнингс): вечеринку устраивают прямо в одном из вагонов.
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Селена Гомес на кастинге в Coach
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Два года назад Селена Гомес стала лицом американской марки сумок и аксессуаров Coach — а в 2018-м, несмотря на борьбу с депрессией и вынужденный творческий отпуск, снялась в жизнеутверждающем рождественском ролике марки. В нем певица и актриса демонстрирует комедийный талант: приходит на кастинг на роль манекена в витрине Coach («Вы не представляете, как долго я могу стоять неподвижно!»), где ей приходится соревноваться с анимированным лягушонком, поросенком, белочкой и совой.
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Эль Фаннинг во вселенной
Miu Miu
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Рождественский ролик Miu Miu 2018 года снял канадский фотограф и режиссер Гордон фон Штайнер, который планировал заниматься экспериментальным кино, а в итоге стал работать со Стивеном Мейзелом, снимать коммерческие видео для модных марок — включая Louis Vuitton, Chanel, Prada и Jacquemus — и даже был креативным директором видеоинсталляции «Силы Света» для Met Gala в 2017 году. Традиционного сюжета в его психоделическом ролике для Miu Miu нет: актриса Эль Фаннинг в компании моделей Эниолы Абиоро, Оливии Анаква и Оливии Форте играет в шахматы флаконами духов, а заодно напоминает, что у марки можно купить завораживающе красивые сумки, туфли и украшения. «Добро пожаловать в Miuniverse», — написал фон Штайнер у себя в инстаграме.
The Big Moon
в «12 днях Рождества» Mulberry
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Любимая британскими королевскими особами марка умеет снимать искрометные ролики про семейные празднества и рождественские подарки (среди которых, конечно, с огромным отрывом лидирует сумка Mulberry). Но в 2017-м она решила отказаться от захватывающего сюжета в пользу новых имен: в этом рождественском видео сыграла (и спела) молодая британская девичья инди-группа The Big Moon. Фэшн-фотограф и режиссер Шарлотта Уэльс сняла своего рода музыкальную рождественскую открытку — дословно (но изобретательно) иллюстрирующую народную английскую песню The Twelve Days of Christmas.
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Донал Глисон и Сиенна Миллер в истории основателя Burberry
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В конце 2016-го Burberry решила отметить не только подступавшее Рождество, но и собственное 160-летие — рассказав историю основателя марки Томаса Берберри. Молодого предпринимателя, визионера и изобретателя непромокаемой ткани сыграл ирландец Донал Глисон (прославившийся ролью старшего из братьев Уизли в «Гарри Поттере»): придуманный им габардин укрывает от непогоды и британских военных во время Первой мировой, и самого Берберри с его возлюбленной (ее играет Сиенна Миллер). Фактически этот ролик — «Война и мир» на британский лад: в нем есть место и любви, и балам, и грязи в окопах.
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Джефф Бриджес и «искусство ничегонеделания» у Ugg
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На фоне многобюджетных и высокохудожественных роликов дорогих марок рождественское видео австралийцев UGG может показаться слишком лаконичным — но даже в нем Джеффу Бриджесу есть где развернуться. Оскароносный актер играет здесь практически своего Чувака из «Большого Лебовски», превратившегося в старого хрыча-домоседа — которому рождественская елка дарит лучший подарок: самые удобные тапки на свете. В следующем ролике марки Бриджес поет серенаду прикорнувшему на диване футболисту Тому Брэди, а все это вместе, по мнению UGG, прославляет «легендарное мужское искусство ничегонеделания».
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Чилиец Педро Паскаль, в которого после роли принца Оберина в «Игре престолов» влюбились и женщины, и мужчины, умеет носить костюмы — и делает это с иронией. Шведская марка ярких и веселых носков Happy Socks сняла его в ретроролике в духе американских мюзиклов — в дайнере, с песнями и танцами. Их, к слову, поставил Майкл Руни, который был хореографом в клипах Кайли Миноуг Can’t Get You Out of My Head и It’s All So Quiet Бьорк.
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Рози Хантингтон-Уайтли против Хелены Бонэм Картер у Marks and Spencer
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Один из крупнейших мировых ретейлеров в своем праздничном ролике 2013 года тоже решил обыграть популярные сказочные сюжеты — и сразу три: «Алису в Стране чудес», «Алладина» и «Волшебника страны Оз». В ролике, снятом знаменитым клипмейкером Йоханом Ренком (автором видео Мадонны, The Knife, Ланы Дель Рей и Дэвида Боуи) британская модель и актриса Рози Хантингтон-Уайтли проваливается в канализационный люк посреди новогоднего Лондона — и оказывается в сказке. Ее проводником по волшебной стране становится модель Дэвид Ганди, а оппоненткой — Хелена Бонэм Картер.
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Джессика Симпсон и Дональд Трамп (настоящий!) за кулисами Macy''s
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Американская сеть универмагов Macy’s всеми своими роликами демонстрирует, что она — главная по подаркам и духу Рождества в США. Видео компания снимает с размахом: это касается и сюжетов, и декораций, и списка приглашенных звезд. Каждая из них — олицетворение духа Америки; так, в 2010-м в ролике Find Your Magic снялись Джессика Симпсон (в самоироничной роли неуклюжей блондинки), Пи Дидди, Дженнифер Лопес, телеведущая Марта Стюарт и Дональд Трамп (тогда еще просто миллионер).
