Blueprint
T

20 пар модных колготок

Gucci выпустили рваные колготки — на сайте Ssense их продавали за $190. Пока пользователи соцсетей шутили над хитростями ценообразования и делились видеоуроками о том, как сделать подобный аксессуар своими руками в десять раз дешевле, колготки Gucci раскупили почти мгновенно. То ли это просто успешный маркетинговый ход, то ли точно рассчитанный дроп за несколько дней до Хеллоуина, когда спрос на рваные колготки особенно высок, то ли просто примета времени — колготки сегодня и правда в цене. Собрали 20 чуть более практичных пар, которым точно стоит отвести место в осенне-зимнем гардеробе.

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CAfvdsgJRpK/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CAfvdsgJRpK/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CAfvdsgJRpK/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by Mary Leest (@maryleest)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-05-22T15:56:40+00:00">May 22, 2020 at 8:56am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Для Gucci это не первый солд-аут в сегменте колготок. Не меньший ажиотаж обычно вызывают брендированные колготки Gucci с узорами в виде логотипа. Именно они в последнее время пользовались особенной популярностью у инфлюенсеров: посты с ними регулярно выкладывали международные модные блогеры А-листа, от Леони Ханне до Маши Лист, а певица Муся Тотибадзе выбрала их для фотографии на обложку сингла «Тебя», которая быстро разлетелась в прессе и по соцсетям. Но такое предпочтение инфлюенсеры отдают не только Gucci. За последний год логомания на колготках оформилась в такой же тренд, как логомания во всем, — и колготки с логотипами Gucci, Marine Serre, Chanel, Fendi, Balenciaga и Vetements стабильно стали появляться в лентах соцсетей и на всех самых модных героинях (вспомнить хотя бы многочисленные выходы Ренаты Литвиновой в колготках Balenciaga и появление Натальи Гольденберг в колготках Marine Serre на запуске бутика Chanel в ГУМе).



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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B_A9PzeJii3/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by Leonie Hanne (@leoniehanne)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-04-15T20:29:16+00:00">Apr 15, 2020 at 1:29pm PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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Благодаря показам сезона осень—зима 2020/2021 на подиумы вернулись и другие разновидности колготок: полупрозрачные разных оттенков, с принтами и узорами, в кружеве и сетке. Они появились в коллекциях почти всех модных брендов, от Marc Jacobs и Tom Ford до Dries Van Noten и Prada. Тренд поддержали и инфлюенсеры — и вот цветные и узорчатые колготки уже не воспринимаются как эксперимент на улицах города. В показах весна-лето 2021 эта тенденция продолжилась, а значит, и закрепилась: полупрозрачные колготки разных оттенков пополнили коллекции Max Mara, Khaite и Y/Project, а цветные — отметились в дебютной коллекции Мэтью Уильямса для Givenchy и в первой женской коллекции Raf Simons, что более значимо. Все это говорит о том, что вы не прогадаете, если купите себе несколько пар колготок прямо сейчас — тем более время года обязывает.

Khaite, весна-лето 2021

Prada, осень-зима 2020/2021

Givenchy, весна-лето 2021

Marc Jacobs, осень—зима 2020/2021

кружевные              с логотипами              с принтами              однотонные

Кружевные

С логотипами

С принтами

Однотонные

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