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СПЕЦИАЛЬНЫЙ ПРОЕКТ
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ПОИГРАЕМ
В ШОПИНГ?
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Рассказываем, зачем идти в самый большой магазин Gloria Jeans
В последнее время офлайн-шопинг снова становится актуальным:
поход по магазинам превратился в крутой эмоциональный опыт.
Пример тому — самый большой «умный» магазин в России от Gloria Jeans, который недавно открылся в ТЦ «Европейский». Вот 5 причин, почему туда стоит заглянуть не только ради покупок.
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Текст: Полина Федотова
1
Здесь можно узнать, как сидит новая пара
джинсов, еще до примерки
Все благодаря специальной зоне с технологией lift & learn — выбираете на рейле джинсы и сразу видите на специальном экране информацию о вещи и видео, в котором модель демонстрирует, как она сидит.
Это особенно удобно, когда вы приходите в магазин за конкретным фасоном, а время на примерку ограничено
или его совсем нет. Например, вам нужны джинсы с зауженными штанинами, моделирующим эффектом или заниженной талией. Останется только найти свой размер — и свериться с выбором с помощью функции lift & learn.
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2
Телепортироваться
в игру
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Просто магазином одежды уже никого не удивишь. Больше десяти экранов, огромные диджитал-инсталляции, 3D-анимация — кажется, мы все вышли на новый уровень сложности в шопинг-игре. А чит-коды
на покупку безграничного количества одежды уже изобрели?
Кстати, цифровые экраны хороши не только для развлечения, но и с точки зрения экологии — как минимум они позволяют уменьшить количество бумажных баннеров.
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3
Сделать контент в соцсети, причем
не только из примерочной
Селфи в зеркале — обязательный пункт в списке похода по магазинам. Но в новом пространстве Gloria Jeans можно выйти за пределы примерочной и прокачать свои навыки контент-креатора. Например, здесь можно сфотографироваться на фоне семиметровой диджитал-инсталляции с 3D-анимацией.
Приходите с подругой, если вы в поисках необычной локации для съемки и более продвинутых фото — опция быстрой смены образов идет бонусом. Огоньки в директ обеспечены!
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4
{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":4,"properties":{"x":52,"y":-112,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-11}},{"id":6,"properties":{"x":36,"y":-273,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-11}}],"steps":[{"id":5,"properties":{"duration":3.1,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":7,"properties":{"duration":3.1,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}
Добавить индивидуальности
купленной вещи
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Добро пожаловать в GJ Factory — зону кастомизации,
где каждый покупатель сможет сделать только что купленную вещь уникальной. Например, на джинсах можно сделать гравировку лазером и добавить наклейки или вышивку на любой другой предмет одежды.
Дизайнеры бренда разработали целую библиотеку декоративных элементов, которая постоянно обновляется.
Там также можно найти патчи и наклейки с привязкой к определенному празднику или поводу.
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Уже сейчас, когда в магазине представлена коллекция
для школы и офиса, с помощью кастомизации можно разнообразить классический гардероб — как вариант вышить красивые инициалы на манжетах рубашки себе или ребенку.
5
Разгрузить гардероб для новых покупок
В лучших традициях продуманного шопинга в диджитал-сторе Gloria Jeans можно не только обновить гардероб, но и сразу освободить его от ненужных или уже надоевших вещей.
В магазине вы найдете бокс по сбору одежды — приносите
ту, которая в хорошем состоянии, и тем самым помогайте другим. Собранные вещи будут переданы в фонд «Второе дыхание» и отправятся людям из социально незащищенных групп или на переработку.
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наведите на фото, чтобы увидеть больше
РЕКЛАМА · АО «ГЛОРИЯ ДЖИНС»
01 СЕНТЯБРЯ 2023
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