T
Что делать в «Цветном» этой весной
Весной 2019-го в универмаге «Цветной» много новостей. Магазины и корнеры реконструируются, меняются концепции, приходят новые марки, которых еще не было в России, проводятся выставки и вечеринки. Четвертый этаж, следуя мировым тенденциям в ретейле, не будет делиться на мужской и женский, на минус первом появятся предметы для дома, а на пятом — новое гастрономическое пространство. Вот подробный гид, на что смотреть, как одеваться, что есть и чем развлекаться в «Цветном» этой весной.
Фото и видео: предоставлены универмагом «Цветной»
ФОТО:
ДМИТРИЙ БУЛИН
видео:
TAPE production
В объективе фотографа успели побывать Run DMC, Том Уэйтс, Ramones, Канье Уэст и не только. Эти и другие работы в апреле 2019 года можно будет увидеть в пространстве ARTBasement на минус первом этаже «Цветного» и там же купить вещи из капсульной коллекции одежды, созданной совместно с фотографом.
наведите на черно-белое изображение
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Пиджак GATE31, рубашка Daniil Antsiferov, брюки Tsumori Chisato, шляпа Alexander Arutyunov, рубашка Sandro, брюки Tsumori Chisato, моно-серьга Fjord (Poison Drop)
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Новое временное пространство CHANEL, посвященное косметике и уходу за кожей, выполнено в форме футляра помады. Здесь визажисты дома CHANEL помогут примерить все 24 оттенка новой помады, и тут же можно будет сделать фото в очках CHANEL.
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Легендарные французские пирожные макарон можно будет найти на первом этаже универмага.
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Водолазка Daria Bardeeva, топ Sandro, топ Laroom, куртка Tsumori Chisato, очки Alexander Arutyunov, рубашка GATE31, плащ и брюки Alexandr Rogov, обувь Camper, рубашка Daniil Antsiferov, пиджак GATE31, брюки Tsumori Chisato, обувь Camper
Рубашка Calvin Klein Jeans, куртка и свитшот Alexandr Rogov, шорты AMI, обувь Camper
Предметы для дома и интерьера
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На минус первом этаже уже открылись корнеры Depst и Aroma Decor, а в апреле заработает фирменный мини-корнер Woodwick. Здесь можно будет купить все для дома — от мебели и светильников до различных мелочей.
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Брюки Sandro, джинсовая куртка Maje, серьги Ellen Conde (Poison Drop)
Очки Alexander Arutyunov, рубашка GATE31, плащ Alexandr Rogov
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Флагманский магазин предстанет в обновленном дизайне и с особым расширенным пространством селективной парфюмерии таких брендов, как Byredo, Diptyque, Atelier Cologne и Le Labo.
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В отдельном корнере датского бренда ищите их идеальные дождевики.
Ищите на втором этаже минималистичное и удобное белье шведского бренда.
Новый корнер на втором этаже откроется в апреле — и там можно будет найти не только классические сандалии, но и коллаборации с дизайнерами.
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Корнер спортивного бренда уже заработал в инновационном формате.
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К новому сезону обновится пространство, посвященное исключительно женской спортивной экипировке.
Платье Alexander Arutyunov
Фирменный корнер культовой обуви переедет на второй этаж.
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Рубашка и брюки Sandro, кроссовки PUMA, футболка Daniil Antsiferov, костюм 12storeez, кроссовки PUMA, водолазка и платье Daniil Antsiferov , кроссовки PUMA
В этом сезоне единственный в России магазин представит капсульную коллекцию своего нового суб-бренда — Shoreditch Ski Club.
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Теперь здесь будет продаваться и мужская одежда французского бренда.
Новая марка в «Цветном»: французский бренд для молодых современных девушек.
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Обновленный корнер романтичной французской марки.
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На третьем и четвертом этажах заработает отдельное пространство с украшениями Oscar de la Renta, Marni, MM6, Lalique, Anton Heunis, Gem Kingdom, Atelier Swarovski, Crystaline, Helene Zubeldia, Tina Lillienthal, Chloé, Celine.
Новый корнер японской марки работает на четвертом этаже.
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Берет Alexander Arutyunov, платье GATE31, кольцо Serebriciti (Poison Drop)
Рубашка и брюки Sandro, кроссовки PUMA, футболка Daniil Antsiferov, костюм 12storeez, кроссовки PUMA
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Новый обувной корнер откроется с подборкой как полюбившихся, так и новых авангардных марок.
В новом сезоне — еще больше японцев: Comme des Garçons (все линии — от эксклюзивных Black и Noir Kei Ninomiya до Play, Beatles и кошельков Wallet). А также Bernhard Willhelm, Walter Van Beirendonck, AZS TOKYO и Angel Chen.
В концепт-сторе ищите селекцию Danielle Guizio, Vision of Super, Berhasm, Nana Nana bags, Andrea Crews, V Files, 032c, HAN Kjøbenhavn, Swatsky, GCDS и Vanda Fondunaeva.
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Корнер откроется в новом формате под названием «Библиотека» — с подборкой солнцезащитных очков и оправ Balenciaga, Andy Wolf, Gucci, Tom Ford, Prada, Celine, Marni, Dior и других.
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В новом сезоне на четвертом этаже заработал экспериментальный формат детского концепт-стора. Сюда приходите за детской одеждой Givenchy, Gucci, Little Marc Jacobs, Marni, MSGM, Stella McCartney Kids, Young Versace, Burberry, Dolce & Gabbana.
На пятом этаже универмага заработает новое гастрономическое пространство, где объединятся более 20 ресторанных концепций. Пока помещение реконструируется, рынок продолжает работу в усеченном режиме.
Шляпа Alexander Arutyunov, костюм Alexandr Rogov
Следите за новостями универмага «Цветной» на официальном сайте, в соцсетях и новом мобильном приложении.
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