T
Будь здоров
ФОТО:
АРХИВ ПРЕСС-СЛУЖБЫ
Текст: Нелли Асриян
Еще в прошлом году все принялись вешать на шеи и сумки в качестве аксессуаров ключи, миниатюрные мешочки Jenek и серебряные фляжки Lhasa, а также — куда же без них — таблетницы. Редактор моды Нелли Асриян, прочитав свежий отчет McKinsey о растущих расходах зумеров и миллениалов на здоровье, тоже решила потратиться — как раз на модный контейнер для лекарств и витаминов. И заодно собрала больше 20 вариантов для тех, кто не любит хаос из блистеров в сумке или аптечке.
«Шикарные таблетницы? Это новый символ статуса», — писал The Times еще в середине прошлого года. А в начале этого издание Business of Fashion и консалтинговая компания McKinsey в совместном отчете State of Fashion 2026 констатировали, что наши расходы на здоровый образ жизни становятся все больше — ведь 84% потребителей в США и 94% в Китае считают здоровье главным приоритетом. «Сегодня они сосредоточены не только на том, чтобы жить дольше, но и на том, чтобы жить лучше», — пишет BoF, который принимает это не за мимолетную тенденцию, а за тектонический сдвиг, определяющий нашу жизнь (как минимум до 2028 года). И советует модным брендам интегрироваться в, что называется, благополучие клиентов. Небольшим игрокам открыть спа-салон, как у Dior, или йога-центр, как у Lululemon, будет сложно, но можно начать с малого: например, у Yuliawave есть кожаные ремни для ковриков для йоги, а у Volchok таблетницы — на последних мы и остановились, отыскав еще 20 красивых коробочек для обезболивающих, а также всяких вспомогательных и успокоительных.
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Casa, 14 700 ₽
Casa, 34 000 ₽
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Jonathan Adler, 15 850 ₽
Jonathan Adler, 23 700 ₽
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Jonathan Adler, 23 700 ₽
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Lucia Gray, 3400 ₽
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Lorenzi, 328 700 ₽
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Sophie Buhai,
цена по запросу
Anya Hindmarch, 33 580 ₽
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Lhasa, 280 000 ₽
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Georg Jensen, 4520 ₽
Ambush, 67 436 ₽
Saint Laurent, 20 200 ₽
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Safer, 3500 ₽
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Anya Hindmarch, 25 900 ₽
Винтаж, Берлин, 13 500 ₽
Volchok, 700 ₽
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Les Collection, 33 200 ₽
Remsen, 15 000 ₽
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Alessi, 3300 ₽
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Rebecca Gardner, 220 100 ₽
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