Galeries Lafayette открывают магазин с новым логотипом

25 МАРТА 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvZNmFGDnKW/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Galeries Lafayette (@galerieslafayette)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-24T14:11:35+00:00">24 Мар 2019 в 7:11 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Французский универмаг Galeries Lafayette открывает новый концепт-стор на Елисейских полях. Для него разработали новый визуальный стиль и логотип – за него отвечала студия M/M (Paris): она заменила предыдущее «небрежное» написание футуристичным шрифтом. Новый подвижный концепт-стор откроется 28 марта.

Больше о том, как и почему бренды меняют фирменный стиль и разрабатывают новые логотипы – в нашем материале.

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