Dove создали фотобанк портретов женщин без ретуши

28 МАРТА 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvhB_bagLfI/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Dove Global Channel ? (@dove)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-27T15:04:06+00:00">27 Мар 2019 в 8:04 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Косметическая марка Dove в партнерстве с фотосервисом Getty Images и фотопроектом GirlGaze запустили кампанию #ПокажитеНас (#ShowUs), направленную на борьбу с плохой представленностью разнообразия женской красоты в СМИ и рекламе. Согласно исследованиям Dove, 70% женщин по всему миру не чувствуют себя представленными в образах, которые транслируют медиа, а в России 54% женщин беспокоятся по поводу внешнего вида и красоты в целом из-за давления со стороны СМИ. Новый фотобанк #ПокажитеНас включает в себя более 5000 фотографий женщин из 39 стран мира, все фото – без цифровой ретуши и все сняты женщинами-фотографами из объединения GirlGaze. Средства от скачивания этих снимков из фотобанка поддержат женщин-фотографов и поможет пополнить коллекцию фотографий.

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