Будущее моды глазами диджитал-художниц в новой съемке Selfridges

04 ИЮЛЯ 2019

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/tv/BzfMKtSnwXZ/" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/tv/BzfMKtSnwXZ/" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/tv/BzfMKtSnwXZ/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Selfridges (@theofficialselfridges)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-04T08:07:04+00:00">4 Июл 2019 в 1:07 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Для создания рекламной кампании осень-зима 2019 британский ритейлер Selfridges пригласил нескольких художниц, работающих в жанре диджитал-арт. В проекте The New Order приняли участие цифровая художница из списка Dazed 100 Cattytay и 3D мейкап-артист Ines Alpha, которая разрабатывала некоторые фильтры для Snapchat. Они составили визуальные коллажи, посвященные теме будущего. Над декорациями для съемок работали голландский дизайнер Ирис ван Херпен и художник Джон Эммони. На кадрах модели позируют в пляжной одежде брендов Selfridges среди фантазийных ракушек, кораллов и бассейна.