Как Рикардо Тиши поработал для Burberry

16 ИЮЛЯ 2019

Burberry опубликовали отчет о продажах в первом квартале 2019-го. Согласно приведенным данным, с тех пор, как коллекции нового креативного директора бренда Рикардо Тиши попали в магазины, продажи Burberry выросли на 4% по сравнению с этим же периодом за предыдущий год. Также известно, что в июне продажи Burberry в основном стимулировал спрос на вещи, разработанные Тиши. В начале торгов во вторник 16 июля акции Burberry выросли на 8,3%, их стоимость составляет 2160 пенсов ($27).

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bz-P1H_ADBg/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Burberry (@burberry)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-16T09:28:35+00:00">16 Июл 2019 в 2:28 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

«За этот квартал мы сделали доступнее продукты, разработанные Рикардо, – они поступили в большее число магазинов. Мы активно продолжаем менять имидж бренда. Реакция потребителей на новую монограмму, вещи и аксессуары Burberry очень многообещающая», – заявил генеральный директор Марко Гоббетти. Он планирует превратить Burberry в британского конкурента Dior или Louis Vuitton. Согласно прогнозам, к 2021 году рост продаж Burberry ускорится. Специалисты связывают позитивную динамику в развитии бренда с тем, что последние коллекции Burberry пользуются популярностью среди миллениалов из азиатского региона. Также свои результаты принесла работа Burberry с инфлюенсерами разного масштаба. Кроме того, вещи Рикардо Тиши полюбили многие инстаграм-пользователи с большой аудиторией, которые, по сути, бесплатно продвигают товары бренда, показывая их на снимках в социальных сетях.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bxx96LcADfo/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Cara Delevingne (@caradelevingne)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-05-22T21:58:19+00:00">22 Май 2019 в 2:58 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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