3D-художники сделали ролики для новой кампании Gucci

23 ИЮЛЯ 2019

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B0P6tWli0-Y/" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B0P6tWli0-Y/" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B0P6tWli0-Y/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Gucci (@gucci)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-23T06:10:48+00:00">22 Июл 2019 в 11:10 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Gucci показали видео-кампанию, приуроченную к перезапуску модели кроссовок Ace. Впервые они были созданы в 2016 году. Это вторая часть проекта #24HourAce, над которым работали иллюстраторы и современные художники, занимающиеся 3D-анимацией. Среди них – Дэниэл Лэм, Андреас Воннерстед и Алейя Муравски.

В последнее время бренды активно сотрудничают с художниками не только в рамках рекламных кампаний, но во время показов. Здесь можно посмотреть результаты 11 самых заметных подобных коллабораций с начала 2019 года.

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