Все (почти) в восторге от новой рекламной кампании Nars

13 АВГУСТА 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B1CqDjMA-Xp/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от NARS Cosmetics (@narsissist)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-08-11T23:08:06+00:00">11 Авг 2019 в 4:08 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Nars показали промо-видео новой линии помад After Hours. В ролике расплавленная помада, напоминающая фаллический символ, «собирается» в стандартную форму помады. В официальном инстаграме компании пост с видео сопровождается следующим текстом: «Когда обнаженные (игра слов: подразумеваются нюдовые оттенки помад, nudes — англ., примечание The Blueprint) держатся с тобой всю ночь. Доживите до рассвета с губной помадой Morocco цвета теплой корицы». Пользователи соцсетей мгновенно отреагировали на запуск. Среди тысяч комментариев есть как негативные, так и восторженные отзывы, например: «Они точно знают, что делают» или «Еще одно напоминание о том, почему я никогда не куплю себе что-то из косметики NARS».

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