Миллиардер Силас Чу поможет блогеру Ариэль Чарнас создать свой бренд

16 АВГУСТА 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B1FF5cuA9tX/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Arielle Noa Charnas (@ariellecharnas)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-08-12T21:47:52+00:00">12 Авг 2019 в 2:47 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Миллиардер Силас Чу выделит 10 миллионов долларов на то, чтобы помочь инфлюенсеру Ариэль Чарнас запустить собственный бренд. Ранее Силас Чу инвестировал в Tommy Hilfiger и Michael Kors. Над созданием бренда также будет работать Мэтт Скэнлон, сооснователь компании по производству вещей из кашемира Nadaam. По его словам, отсутствие опыта не помешает Чарнас создать успешную линию одежды. «Она не дизайнер… Как и Ральф Лорен, Кельвин Кляйн и Томми Хилфигер. Они просто были иконами стиля и понимали, какой образ жизни хотят позиционировать. У них было четкое представление того, как это должно выглядеть», – рассказал Мэтт Скэнлон.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B1LqojdAN22/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Arielle Noa Charnas (@ariellecharnas)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-08-15T11:04:19+00:00">15 Авг 2019 в 4:04 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Сейчас Ариэль Чарнас планирует сконцентрироваться на создании одежды, а в течение нескольких лет выпустить косметику, аксессуары и товары для дома. Ранее Ариэль Чарнас работала с универмагом Nordstrom. Благодаря ей продажи компании за один день увеличились на 4 миллиона долларов. «Очень многие люди не хотят, чтобы инфлюенсеры добились успеха. Они ненавидят нас. Сейчас действительно сложно быть инфлюенсером и заслужить уважение представителей индустрии. Но я думаю, что за нами [инфлюенсерами] будущее моды и ритейла», — прокомментировала Ариэль Чарнас.

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