H&M объединятся с индийским онлайн-магазином Myntra

20 АВГУСТА 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B1NiUx7Axrv/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от MYNTRA (@myntra)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-08-16T04:30:36+00:00">15 Авг 2019 в 9:30 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

H&M объявили о коллаборации с индийским онлайн-магазином Myntra. В 2018 году H&M запустили в Индии свой сайт, который, по словам управляющего директора бренда Фредерика Олссона, приносит 15% прибыли от продаж в стране. Также менеджер H&M India Янн Эйнола отметил, что вещи бренда теперь можно будет купить не только на сайте H&M, но и на Myntra.com. Таким образом шведский бренд хочет повысить продажи в небольших регионах.

По оценкам аналитиков, к 2025 году модный рынок в Индии вырастет с $388 миллионов до $13 миллиардов.

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