Что такое мужественность? Отвечают Zegna в новой рекламной кампании

06 СЕНТЯБРЯ 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B2A_SMoFQ_b/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Zegna (@zegnaofficial)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-09-05T04:07:20+00:00">4 Сен 2019 в 9:07 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Лицами рекламной кампании Zegna AW19 стали двукратный обладатель «Оскара» Махершала Али и китайский актер Николас Тсе. Вместе с запуском новой коллекции Zegna они приглашают всех желающих присоединиться к дискуссии о том, что такое мужественность. По мнению итальянского бренда, сегодня качества, определяющие настоящего мужчину, — любовь, борьба, риск, открытость, хрупкость, мечтательность, смелость, движение и свобода. Эту и другие мысли бренд сформулировал в манифесте #WHATMAKESAMAN. Лозунг-вопрос повторяется в принте, украшающем одну из футболок коллекции. Средства от продажи модели будут переданы глобальной благотворительной организации, направленной на поддержку образовательных программ, которые изменят мир к лучшему.

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