04 НОЯБРЯ 2019

Не стало совладелицы Columbia — «крутая мамаша» Герт Бойл ушла из жизни в возрасте 95 лет

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B4a2ruyppxE/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Columbia Sportswear (@columbia1938)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-11-03T22:12:24+00:00">3 Ноя 2019 в 2:12 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Совладелица бренда спортивной и зимней одежды Columbia Герт Бойл ушла из жизни 3 ноября в возрасте 95 лет. Больше всего она была известна по рекламному образу «крутой безжалостной мамаши», который активно использовался в большинстве маркетинговых кампаний Columbia. Руководители компании отметили, что планы по похоронам Бойл будут раскрыты позднее. Сын Тим, который управлял бизнесом вместе с ней, воздержался от комментариев. После того как компания Columbia перешла Герт от родителей, бренд превратился в большую корпорацию с годовым оборотом в почти $3 млрд.

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