24 НОЯБРЯ 2019

Костюм Loewe сравнили с формой узников концлагерей. Бренд снял его с продажи

Испанский бренд Loewe принес извинения за создание костюма, напоминающего униформу узников нацистских концлагерей во время Второй мировой войны. Речь идет о рубашке и брюках в черно-белую вертикальную полоску из капсульной коллекции, посвященной британскому художнику-керамисту Уильяму де Моргану. Коллекцию, которая поступила в продажу 14 ноября, раскритиковали еще неделю назад, когда фотографии костюма опубликовал британский Vogue. Тем не менее руководство Loewe отреагировало на комментарии только после поста Diet Prada. В нем отмечалось, что в костюме стоимостью $1840 «невозможно увидеть ничего, кроме униформы концлагеря».

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B5LH3bJnsD6/?utm_source=ig_embed&utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank" rel="nofollow noreferrer">Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe ‘s William De Morgan capsule, a collection meant to “capture a freedom of imagination”. But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing. Fast fashion retailers like Urban Outfitters and Zara have had similar products slip through the cracks, which were generally blamed on third-party vendors and swiftly destroyed. Loewe has week-old comments calling this out on post featuring a black and white image from @britishvogue ... when will we see a response? • #Loewe #jwanderson #williamdemorgan #loewewilliamdemorgan #britishvogue #capsulecollection #fashion #designer #luxury #luxurybrand #fail #insensitive #holocaust #holocaustmemorial #uniform #prisoner #stripes #stripeshirt #pajamas #history #wwii #loewebag #jwandersonconverse #jwandersonxuniqlo #fashionfail #zara #urbanoutfitters #model #news #dietprada</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от <a href="https://www.instagram.com/diet_prada/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> Diet Prada ™</a> (@diet_prada) <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-11-22T16:06:05+00:00">22 Ноя 2019 в 8:06 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Вскоре после публикации коллажа Loewe удалили фотографии костюма и сняли его с продажи. «Один из представленных образов был неверно истолкован. Его отнесли к одному из самых одиозных моментов в истории человечества. Это не было нашим намерением, и мы приносим извинения всем, кому показалось, что мы нечувствительны к священным воспоминаниям», — говорится в официальном заявлении бренда.

О том, как бренды справляются с негативом, мы писали тут.

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