09 ЯНВАРЯ 2020

Кроссовки как предмет обожания — в новом видео бренда Стефано Пилати Random Identities

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font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от <a href="https://www.instagram.com/randomidentities/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> RANDOM IDENTITIES</a> (@randomidentities) <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-01-09T13:12:11+00:00">9 Янв 2020 в 5:12 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Режиссер Мэтт Ламберт показал видео для бренда Стефано Пилати. В кадре он запечатлел танцевальный перформанс, участники которого демонстрировали кроссовки, которые Random Identities сделали в коллаборации с китайским спортивным брендом Li-Ning. «Отправной точкой для нас стала идея о том, что кроссовки могут быть объектом фетишизации», — поделился дизайнер Стефано Пилати. Видео можно посмотреть не только в инстаграме Random Identities — сегодня вечером его планируют показать во время шоу бренда на выставке Pitti Uomo, которая проходит во Флоренции.

Бывший креативный директор Yves Saint Laurent и Ermenegildo Zegna Стефано Пилати открыл свой бренд Random Identities в 2017 году. О его первой коллекции мы писали тут. В октябре прошлого года стало известно, что дизайнер станет специальным гостем выставки мужской моды Pitti Uomo.

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