17 ЯНВАРЯ 2020

Telfar и Gap сделали коллаборацию

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font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от @<a href="https://www.instagram.com/telfarglobal/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> telfarglobal</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-01-16T21:25:22+00:00">16 Янв 2020 в 1:25 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Нью-йоркский бренд Telfar и американский ритейлер GAP рассказали о работе над совместной коллекцией. Основатель Telfar Тельфар Клеменс объяснил этот ход тем, что хочет сделать бренд более доступным для покупателей. «Я был впечатлен тем, как работают отделы мерчендайзинга и дизайна в GAP. Раньше было ощущение, что мы [Telfar] просто застряли в премиум-сегменте, хотя нас привлекает то, как обычные люди носят обычную одежду — мы вдохновляемся повсеместностью и доступностью вещей», — говорит Клеменс.

В честь запуска коллаборации бренды провели вечеринку во флагманском парижском магазине GAP. Вещи из коллекции можно будет купить уже в этом году.