09 АПРЕЛЯ 2020

Бьюти-бренды объединились в коалицию Beauty United для помощи в борьбе с коронавирусом

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/tv/B-udCzGHTrG/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Beautycon (@beautycon)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-04-08T16:02:14+00:00">8 Апр 2020 в 9:02 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Генеральный директор Beautycon Модж Махдара возглавила коалицию Beauty United. В нее вошли более 40 косметических брендов. Вместе они будут поддерживать нуждающихся в борьбе с коронавирусом. Beauty United решают две основные задачи. Во-первых, поддержка Фонда Frontline Responders Fund, занимающегося поставкой медикаментов и защитных масок в больницы. Во-вторых, передача продуктов, в основном санитайзеров, медицинским работникам. «Я солидарна с коллегами в том, что необходимо объединить свои ресурсы, чтобы поддержать врачей, медсестер и всех медицинских работников, борющихся с пандемией. Мы полны решимости, чтобы оказать коллективную поддержку. Сейчас самое время объединиться», — заявила Модж Махдара. Кроме глав бьюти-брендов, к Beauty United присоединились многие лидеры мнений, в том числе Гвинет Пэлтроу, Дрю Бэрримор, Бобби Браун, Виктория Бекхэм, Ким Кардашьян и Кайли Дженнер.

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