16 АПРЕЛЯ 2020

Студенты «Британки» сняли кампанию для бренда ZNY с помощью Zoom

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B-9HC9sBJu9/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от ZNY ® (@zny_worldwide)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-04-14T08:39:53+00:00">14 Апр 2020 в 1:39 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Российский бренд ZNY показал коллекцию весна-лето 2020. Дизайнеры посвятили ее поколению Z. Рекламную кампанию Zoom meeting снимали с помощью сервиса видеосвязи Zoom силами студентов Британской высшей школы дизайна. В съемке приняли участие инфлюенсеры. Подключившись к видеоконференции, ZNY запечатлели то, как это поколение остается на связи 24/7 и как проводит время на карантине. «В новой реальности не важно качество видео и популярность блогеров. Новый способ съемки коллекции по видеосвязи помогает потребителям ассоциировать себя с участниками показа, которые также проводят время дома», — объясняют замысел кампании ZNY.

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