14 ИЮЛЯ 2020

Лето мечты, принты Сета Армстронга и цитаты Изабеллы Сантакроче — в коллекциях MSGM

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CCi2PU-IZpf/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от MSGM (@msgm)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-07-12T13:56:23+00:00">12 Июл 2020 в 6:56 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

MSGM показали мужскую коллекцию весна-лето 2021 и новую круизную женскую коллекцию. При работе над ними креативный директор бренда Массимо Джорджетти вдохновлялся своим любимым романом Fluo итальянской писательницы Изабеллы Сантакроче. В книге рассказывается о лете, встречах с друзьями, вечеринках на закате и свиданиях на рассвете. Обе коллекции вышли усеченными: женская линейка включает платья и юбки с оборками, мягкие жакеты, атласные пижамы с принтами в виде цветов, плиссированные юбки и платья с рисунком пейсли (орнамент в виде восточных огурцов). В мужской коллекции дизайнер вновь обратился к уличному стилю, объединив черты униформы и спортивных вещей. Некоторые рубашки и костюмы украсили принты художника из Лос-Анджелеса Сета Армстронга.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/tv/CCnnmZAIQxb/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от MSGM (@msgm)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-07-14T10:26:03+00:00">14 Июл 2020 в 3:26 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Презентацией коллекции стало атмосферное видео режиссера Люки Финотти, который запечатлел в кадре те самые летние встречи, вечеринки и прогулки, которые Джорджетти представлял себе, читая книгу Сантакроче. Моделей для ролика MSGM искали среди своих подписчиков в Instagram. Кроме того, этими коллекциями Джорджетти провозгласил новый вектор развития бренда. Теперь главным приоритетом MSGM является устойчивое развитие. Для новых коллекций дизайнер использовал только те хлопковые ткани, которые сертифицированы как экологически чистые. К 2021 году он планирует полностью отказаться от пластика на всех этапах работы MSGM.