Говорящие цветы – в новой рекламной кампании Gucci Bloom

22 ИЮЛЯ 2020

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CC61Kv_J2Fl/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Gucci Beauty Official (@guccibeauty)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-07-21T21:28:53+00:00">21 Июл 2020 в 2:28 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Gucci показали новую кампанию туалетной воды Gucci Bloom, главными героями которой стали цветы. В кадре они буквально говорят, озвучивая из произведений Уильяма Блейка. Gucci отмечают, что при работе над проектом креативный директор бренда Алессандро Микеле вдохновлялся мюзиклом Жака Деми «Ослиная шкура», который вышел на экраны в 1970 году. «Воображаемый мир, эксцентричные герои которого появляются в форме цветов, читающих отрывки «Изречения невинности» Уильяма Блэйка», — так описывают кампанию в Instagram-постах марки.

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