Вирджил Абло завел для Off-White новый Instagram — в нем дизайнер показывает закулисье бренда

03 АВГУСТА 2020

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CC8WHmVl87c/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Off-White™ Seasons (@off___white___seasons)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-07-22T11:35:58+00:00">22 Июл 2020 в 4:35 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Основатель и креативный директор Off-White™ Вирджил Абло завел для бренда новый Instagram @off__white__seasons. В нем он показывает все, что остается за кадром при работе над новыми коллекциями бренда. В аккаунте публикуются серии лукбуков, закулисные фотографии, образцы и тестовые изделия, а также сообщения команды в чатах WhatsApp, которые дают полное представление о творческом процессе. По задумке Абло, аккаунт также поможет новому поколению дизайнеров увидеть узнать, что стоит за выверенными лукбуками и подиумными шоу.

«Если бы я был 17-летним ребенком и хотел научиться моде, то аккаунт в Instagram, где я мог бы увидеть, как идея воплощается в жизнь, был бы всем, что мне нужно.Тогда я мог бы взять и интерпретировать эту информацию так, как я хочу, — делится Абло. — Этот аккаунт будет местом, где мы сможем рассказать историю и показать весь процесс, тем самым впуская людей в ДНК Off-White».

Первый набор эксклюзивных образов сопровождается запуском коллекции Off-White™ Resort 2021.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CC8U17UFsN6/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Off-White™ Seasons (@off___white___seasons)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-07-22T11:24:49+00:00">22 Июл 2020 в 4:24 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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