12 АВГУСТА 2020

Helmut Lang приглашают отправиться в космос на HelmutLand

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CDthnXrhOGN/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от HELMUT LANG (@helmutlang)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-08-10T13:59:26+00:00">10 Авг 2020 в 6:59 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Helmut Lang показали капсульную коллекцию осень-2020. Для ее презентации команда бренда придумала мир HelmutLand. По задумке авторов, это место, куда поклонники Helmut Lang могут сбежать, чтобы стать самими собой, что очень необходимо, учитывая текущие обстоятельства. Вместе с художником PZ Opassuksatit Helmut Lang создали несколько принтов для худи, футболок и спортивных брюк. Также иллюстратор придумал графику для YouTube-ролика «Добро пожаловать в HelmutLand». В нем вымышленные астронавты делятся важными бытовыми советами для всех, кто впервые оказался в космосе. В рисунках считываются отсылки к ранним коллекциям самого Хельмута Ланга: к топу Summer Camp 1995 года и окрашенным ковбойским сапогам 1993 года. Коллекцию уже можно купить на сайте бренда.

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