19 ОКТЯБРЯ 2020

Сеть магазинов «Иль де Ботэ» будет работать под брендом Sephora

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CF1P-OABNSy/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от SEPHORA Russia (@sephora_russia)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-10-02T07:01:45+00:00">2 Окт 2020 в 12:01 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Сеть косметических магазинов «Иль де Ботэ» проведет ребрендинг к концу 2020 года. Теперь «Иль де Ботэ» будут работать под брендом Sephora — за 2020 год офлайн-точки изменят вывески, а в течение последующих двух лет проведут редизайн помещений. Отмечается, что обновленные магазины подключатся к программе лояльности Sephora, при этом преимущества магазинов «Иль де Ботэ» сохранятся. Покупатели смогут приобрести карту с максимальным уровнем скидок до 25% и получат возможность копить бонусы.

Компания Sephora является частью люксового конгломерата LVMH. В 2016 году Sephora стала владельцем кипрской компании Galonta Holdings Ltd., которой принадлежит российская сеть «Иль де Ботэ». В России первый магазин Sephora открылся в сентябре 2018 года.

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