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Кто покупает люкс «второй свежести» и как ненароком не приобрести подделку? Слушайте в подкасте
Kiss My Case

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/CHaFRHbnGMp/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank" rel="nofollow noreferrer">Почему ресейл на пике популярности? В каком состоянии попадают вещи на resale-платформы? Как не купить подделку? Вещи кого из селебрити можно найти на resale-платформах? Какая разница в цене в официальном бутике и на resale-платформе? Кто покупает люкс второй свежести? Об этом руководитель департамента инфлюенсер-маркетинга коммуникационного агентства Lunar HARE Юлия Квин @juliakvin говорит с основателями resale-платформы Лилит Рашоян @ah_lilit и Натальей Гуляевой @natashagulyaeva. #LH_podcast #KissMyCase How come re-sale of pre-loved items has become so popular? In what condition do pre-loved pieces come onto the re-sale platforms? How to make sure you don’t purchase a fake? Which celebrity items can be found on these platforms? What is the price difference between the items sold at an official store and on the re-sale platform? Who are these buyers that hunt down pre-loved goods? LUNAR Hare Influencer Marketing director, Julia Kvin @juliakvin chats with Lilit Rashoyan @ah_lilit and Nataly Gulyaeva @natashagulyaeva - founders of the re-sale platform on the new episode of KISS MY CASE podcast.</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от <a href="https://www.instagram.com/lunarhareteam/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> Lunar HARE Agency</a> (@lunarhareteam) <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-11-10T10:51:31+00:00">10 Ноя 2020 в 2:51 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Коммуникационное агентство Lunar Hare опубликовало новый эпизод подкаста о лучших маркетинговых и PR-кейсах индустрии Kiss My Case. Выпуск посвящен платформам для перепродажи дизайнерских вещей. Руководительница департамента инфлюенсер-маркетинга коммуникационного агентства Lunar Hare Юлия Квин поговорила с основателями resale-платформы Лилит Рашоян и Натальей Гуляевой обсудили, кто покупает люкс «второй свежести» и можно ли найти на реселл-платформах вещи, которые принадлежали знаменитостям. Они также рассказали о том, как ненароком не приобрести подделку.

Послушать эпизод можно тут. Подробнее о реселл-платформах (и о том, почему их считают спасением модной индустрии) мы рассказывали в этом материале.




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