31 МАРТА 2021

Valentino извинились за новую кампанию. Бренд обвинили в оскорблении японской культуры

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Valentino принесли извинения за рекламную кампанию с участием японской модели Мицуки Кимуры, также известной как Kōki. На фотографиях она позирует на куске ткани, который напомнил японским пользователям пояс оби (такой носят поверх кимоно). После выхода кампании Valentino обвинили в оскорблении японской культуры. Модный дом удалил фотографии и принес извинения: «Ткань напоминает японский традиционный пояс оби, и модный дом Valentino глубоко извиняется за любое нанесенное оскорбление», — сказал представитель бренда, отметив, как важно «воспитывать культуру равенства и инклюзивности».

Какие стратегии обычно выбирают бренды и знаменитости в кризисных ситуациях, когда их действия вызвали публичный скандал? Об этом мы подробно рассказывали тут.

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