07 ИЮЛЯ 2021

Ким Кардашьян на время закрывает KKW Beauty

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CQ_yYKPNGxa/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от KKW BEAUTY (@kkwbeauty)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

1 августа сайт косметического бренда Ким Кардашьян перестанет работать. KKW Beauty ждет реструктуризация — информация об этом появилась в инстаграме марки. В посте говорится, что KKW Beauty вернется «с совершенно новым брендом, современными и инновационными продуктами и экологичной упаковкой».

Ребрендинг связан со сделкой KKW Beauty и косметического гиганта Coty Inc. (ему, в частности, принадлежат бьюти-линии Burberry, Gucci, Lacoste, Escada). По контракту, который компании подписали в июне 2020 года, Coty Inc. принадлежит доля 20% в KKW Beauty and Fragrance. Тогда же Ким Кардашьян заявила, что будет расширять ассортимент за счет средств по уходу за кожей и волосами.

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