20 АВГУСТА 2021

Farfetch запускают собственный бренд

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У Farfetch будет собственный бренд, сообщают Vogue Business. В сентябре ритейлер планирует запустить женскую марку под названием There Was One вместе с группой компаний New Guards Group (ее Farfetch купили в 2019 году за $675 млн).

По словам основателя Farfetch Жозе Невеша, в There Was One можно будет найти «классическую люксовую базовую одежду». Например, тренчи, белые футболки и джинсовые куртки. Впоследствии There Was One планируют запустить мужскую линию. Вещи будут шить в Италии.

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