Crocs будут больше ориентироваться на подростков

07 НОЯБРЯ 2018

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BoIHR5EHMhS/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Crocs Shoes (@crocs)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-09-24T23:09:33+00:00">24 Сен 2018 в 4:09 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Марка Crocs недавно объявила о закрытии собственных фабрик, а продажи ее падают, но в компании не отчаиваются. С начала ноября марка решила добавить к своей целевой аудитории молодежь поколения Z – в Crocs их назвали «исследователями, молодыми хайпбистами, которые поставят свою пару кроксов рядом с кроссовками Yeezy». В весенне-летней коллекции марки появилось несколько новых моделей: кроксы на платформе, сланцы и своеобразный гибрид кроксов и кроссовок. «Наши молодые покупатели играют важную роль в формировании наших глобальных продуктов и маркетинговых стратегий», – сказал Мишель Пул, старший вице-президент Crocs. Подростки, кстати, отвечают марке взаимностью: ее популярность растет.

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