Dior сняли мексиканских наездниц для своего журнала в ответ на критику кампании

23 НОЯБРЯ 2018

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BqZeSzHh6Sz/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Dior Official (@dior)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-11-20T10:00:31+00:00">20 Ноя 2018 в 2:00 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Dior посвятили свою круизную коллекцию 2019 мексиканским наездницам escaramuzas – в ходе показа даже выступала группа наездниц, а платья из коллекции отсылали к их традиционным нарядам. Позже бренд продолжил тему верховой езды в кампании коллекции, героиней которой стала актриса и амбассадор Dior Дженнифер Лоуренс. Однако пользователи соцсетей раскритиковали бренд за выбор модели для кампании: по их мнению, раз Dior взялись за обработку эстетики мексиканской культуры, то для съемок следовало бы пригласть мексиканскую модель. В ответ на массовую критику Dior пригласили мексиканского фотографа Майю Годед, которая сняла эдиториал для собственного издания бренда с участием четверых профессиональных наездниц.

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