Темы
T


специальный ПРОЕКТ

Что делать в «Цветном» этой весной

Весной 2019-го в универмаге «Цветной» много новостей. Магазины и корнеры реконструируются, меняются концепции, приходят новые марки, которых еще не было в России, проводятся выставки и вечеринки. Четвертый этаж, следуя мировым тенденциям в ретейле, не будет делиться на мужской и женский, на минус первом появятся предметы для дома, а на пятом — новое гастрономическое пространство. Вот подробный гид, на что смотреть, как одеваться, что есть и чем развлекаться в «Цветном» этой весной.


Фото и видео: предоставлены универмагом «Цветной»

ФОТО:

ДМИТРИЙ БУЛИН


видео:
TAPE production

ВЫСТАВКА ДЖОРДЖА ДЮБОУЗА

plan


В объективе фотографа успели побывать Run DMC, Том Уэйтс, Ramones, Канье Уэст и не только. Эти и другие работы в апреле 2019 года можно будет увидеть в пространстве ARTBasement на минус первом этаже «Цветного» и там же купить вещи из капсульной коллекции одежды, созданной совместно с фотографом.

наведите на черно-белое изображение

1–3

1–3

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4–5

4–5

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4–5

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6–10

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6–10

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Пиджак GATE31, рубашка Daniil Antsiferov, брюки Tsumori Chisato, шляпа Alexander Arutyunov, рубашка Sandro, брюки Tsumori Chisato, моно-серьга Fjord (Poison Drop)

1

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11

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12–16

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12–16

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CHANEL ROUGE COCO FLASH

17

17

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18

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Новое временное пространство CHANEL, посвященное косметике и уходу за кожей, выполнено в форме футляра помады. Здесь визажисты дома CHANEL помогут примерить все 24 оттенка новой помады, и тут же можно будет сделать фото в очках CHANEL.

2

19–21

19–21

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22

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22

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23

23

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click

Ladurée 

Легендарные французские пирожные макарон можно будет найти на первом этаже универмага.

3

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Водолазка Daria Bardeeva, топ Sandro, топ Laroom, куртка Tsumori Chisato, очки Alexander Arutyunov, рубашка GATE31, плащ и брюки Alexandr Rogov, обувь Camper, рубашка Daniil Antsiferov, пиджак GATE31, брюки Tsumori Chisato, обувь Camper Рубашка Calvin Klein Jeans, куртка и свитшот Alexandr Rogov, шорты AMI, обувь Camper

Предметы для дома и интерьера

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4

На минус первом этаже уже открылись корнеры Depst и Aroma Decor, а в апреле заработает фирменный мини-корнер Woodwick. Здесь можно будет купить все для дома — от мебели и светильников до различных мелочей. 

Rive Gauche

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5

Брюки Sandro, джинсовая куртка Maje, серьги Ellen Conde (Poison Drop) 

Очки Alexander Arutyunov, рубашка GATE31, плащ Alexandr Rogov

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Флагманский магазин предстанет в обновленном дизайне и с особым расширенным пространством селективной парфюмерии таких брендов, как Byredo, Diptyque, Atelier Cologne и Le Labo.

Birkenstock

Rains

Bread & Boxers

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В отдельном корнере датского бренда ищите их идеальные дождевики.

Ищите на втором этаже минималистичное и удобное белье шведского бренда.

6

8

Новый корнер на втором этаже откроется в апреле — и там можно будет найти не только классические сандалии, но и коллаборации с дизайнерами.

7

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New Balance 

{"points":[{"id":16,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":18,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":17,"properties":{"duration":0.1,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

9

Корнер спортивного бренда уже заработал в инновационном формате. 

adidas Women Studio

10

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К новому сезону обновится пространство, посвященное исключительно женской спортивной экипировке.

Платье Alexander Arutyunov

Camper Lab

Фирменный корнер культовой обуви переедет на второй этаж.

11

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Рубашка и брюки Sandro, кроссовки PUMA, футболка Daniil Antsiferov, костюм 12storeez, кроссовки PUMA, водолазка и платье Daniil Antsiferov , кроссовки PUMA

AllSaints

Sandro 

Claudie Pierlot

В этом сезоне единственный в России магазин представит капсульную коллекцию своего нового суб-бренда — Shoreditch Ski Club. 

13

14

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12

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Теперь здесь будет продаваться и мужская одежда французского бренда.

Новая марка в «Цветном»: французский бренд для молодых современных девушек.

Tara Jarmon

Poison Drop 

16

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Обновленный корнер романтичной французской марки.

15

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На третьем и четвертом этажах заработает отдельное пространство с украшениями Oscar de la Renta, Marni, MM6, Lalique, Anton Heunis, Gem Kingdom, Atelier Swarovski, Crystaline, Helene Zubeldia, Tina Lillienthal, Chloé, Celine.

Tsumori Chisato

Новый корнер японской марки работает на четвертом этаже.

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17

Берет Alexander Arutyunov, платье GATE31, кольцо Serebriciti (Poison Drop)

Рубашка и брюки Sandro, кроссовки PUMA,  футболка Daniil Antsiferov, костюм 12storeez, кроссовки PUMA

AIR MOSCOW 

Noble Snob 

No One

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18

20

Новый обувной корнер откроется с подборкой как полюбившихся, так и новых авангардных марок. 

19

В новом сезоне — еще больше японцев: Comme des Garçons (все линии — от эксклюзивных Black и Noir Kei Ninomiya до Play, Beatles и кошельков Wallet). А также Bernhard Willhelm, Walter Van Beirendonck, AZS TOKYO и Angel Chen.

В концепт-сторе ищите селекцию Danielle Guizio, Vision of Super, Berhasm, Nana Nana bags, Andrea Crews, V Files, 032c, HAN Kjøbenhavn, Swatsky, GCDS и Vanda Fondunaeva. 


Ochki Boutique 

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21

«Нежный возраст»

ЕДА

22

23

Корнер откроется в новом формате под названием «Библиотека» — с подборкой солнцезащитных очков и оправ Balenciaga, Andy Wolf, Gucci, Tom Ford, Prada, Celine, Marni, Dior и других. 

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В новом сезоне на четвертом этаже заработал экспериментальный формат детского концепт-стора. Сюда приходите за детской одеждой Givenchy, Gucci, Little Marc Jacobs, Marni, MSGM, Stella McCartney Kids, Young Versace, Burberry, Dolce & Gabbana.

На пятом этаже универмага заработает новое гастрономическое пространство, где объединятся более 20 ресторанных концепций. Пока помещение реконструируется, рынок продолжает работу в усеченном режиме.

Шляпа Alexander Arutyunov, костюм Alexandr Rogov

Следите за новостями универмага «Цветной» на официальном сайте, в соцсетях и новом мобильном приложении.


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