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Почему мы так любим тушь и как меняется мода на ресницы?

ТЕКСТ: МАША ВОРСЛАВ

Вы даже не представляете, сколько всего творится с ресницами.

мода

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BmEARPsH96H/?utm_source=ig_embed_loading" data-instgrm-version="12"style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BmEARPsH96H/?utm_source=ig_embed_loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BmEARPsH96H/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от TONY (@zimin_anton)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-08-04T15:48:32+00:00">4 Авг 2018 в 8:48 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

В самых модных съемках ресницы красят нечасто. «Креативные образы смотрятся чище без ресниц. Например, цветные смоки с прокрашенными ресницами выглядят больше как из бьюти-съемки, а без ресниц — необычно и, пожалуй, потусторонне», — подтверждает главный визажист M.A.C в России и СНГ Антон Зимин @zimin_anton.


А если их и красят, то так густо, что они совсем не выглядят как в рекламе туши. Причина простая: конвенциональная красота моде поднадоела, а ресницы — важный ее элемент. «Ресницы всегда придают клиентскому макияжу завершенность, а образу — женственность», — продолжает Антон.


<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BjDZJ4mHmRA/?utm_source=ig_embed_loading" data-instgrm-version="12"style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BjDZJ4mHmRA/?utm_source=ig_embed_loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BjDZJ4mHmRA/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от nadia lee cohen (@nadialeelee)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-05-21T20:32:34+00:00">21 Май 2018 в 1:32 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

С другой стороны, в 2018 году актуально смотрится не только андрогинность, но и суперженственность: не зря феминизм борется за право людей выглядеть как им хочется (и не важно, делаете вы это с иронией или нет). Посмотрите на фотографа Надю Ли Коэн @nadialeelee, которая сама кажется апофеозом классической женственности и моделей таких тоже любит. 


И конечно, в любом разговоре о тенденциях макияжа нельзя забывать о подъеме дрэга: становясь частью поп-культуры, он меняет представления людей о красивом и нет, допустимом и не слишком. Так что для одних накладные ресницы и почти карикатурно женственный макияж открыли инстаграм-блогеры, а для других — участницы шоу РуПола: Саша Велюр, Аквария, Ким Чи и другие.  

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BklFWlHnv3s/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от TONY (@zimin_anton)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-06-28T19:05:06+00:00">28 Июн 2018 в 12:05 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

«Я считаю, что накладные ресницы устарели, но для некоторых случаев они необходимы. Например, на сцене и для творческих проектов. В вечернем клиентском макияже я иногда использую ресницы М.А.С #7 — они придают кокетливость. Вот что точно не люблю в накладных ресницах, так это длинные пушистые кончики», — делится Зимин.


Отчасти поэтому съемки с ярким макияжем, стилизованные под 1950, 1970 и 1980-е, сегодня не смотрятся инородно. Наоборот — посмотрев их, хочется сделать на вечеринку дрейпинг, от души накраситься помадой и тушью. Макияж с несколькими акцентами популяризируют даже люксовые бренды: в последней рекламной кампании Chanel главный визажист марки Лючия Пика дополнила графитовые смоки алой помадой, а обновленная эстетика Shiseido подразумевает и дрейпинг, и блестки, и бирюзовые стрелки. 

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bk5fo-ODch3/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от Rain, glitter (@v93oo)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-06T17:19:37+00:00">6 Июл 2018 в 10:19 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BnRv1Bsl8SD/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от Lottie 💄⭐️ (@lotstar)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-09-03T20:25:38+00:00">3 Сен 2018 в 1:25 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BiVy-80DIXs/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от Aquaria (@ageofaquaria)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-05-04T03:33:12+00:00">3 Май 2018 в 8:33 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

Жизнь

Вне моды мы вряд ли когда-нибудь откажемся от туши. Даже новые полуперманентные процедуры не особенно влияют на ее продажи: Business of Fashion говорит только о замедлении роста мировых продаж на пару процентов.


С другой стороны, сейчас востребованы услуги, которые сокращают время на сборы, поэтому у процедур вроде наращивания и ламинирования большая потенциальная аудитория. Самое сложное с ними — выбрать мастера с хорошим вкусом и необходимой квалификацией. Мы узнали у нескольких специалистов, на что стоит обращать внимание перед процедурой, чтобы результат вам понравился. 

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BnWXotHl5Fc/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от shu uemura (@shuuemura)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-09-05T15:30:27+00:00">5 Сен 2018 в 8:30 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BnTM5WDgyeM/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от ⠀⠀⠀⠀⠀⠀⠀⠀Mykki Blanco (@_mykki_)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-09-04T09:58:52+00:00">4 Сен 2018 в 2:58 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bmt8s8ynOK9/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от yulya zalesskaya (@yulyazalesskaya)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-08-20T22:45:28+00:00">20 Авг 2018 в 3:45 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

За что все так любят тушь? Она «делает» лицо и при этом выглядит относительно натурально. Даже одной и той же тушью можно достичь разных эффектов в зависимости от того, как красить. 


Преподаватель школы макияжа Mosmake и визажист Анна Звягинцева @anna_zvyagintseva17 советует красить ресницы от самых корней, закрыв глаз, — это их красиво завьет. Если вы еще не пробовали наносить тушь зигзагообразными движениями, значит, вам еще предстоит освоить один из главных макияжных трюков.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BlDokHwj55Z/?utm_source=ig_embed_loading" data-instgrm-version="12"style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BlDokHwj55Z/?utm_source=ig_embed_loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BlDokHwj55Z/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от Rain, glitter (@v93oo)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-10T15:50:00+00:00">10 Июл 2018 в 8:50 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

Антон Зимин всегда использует керлер перед тушью и, если ресницы на нижнем веке редкие, не прокрашивает их: «Это освежает глаза, и макияж выглядит аккуратнее, чем с несколькими тонкими ресницами». Кстати, если вам неудобно пользоваться классическим керлером вроде бестселлера Shu Uemura Eyelash Curler, попробуйте половинчатый M.A.C Half Lash Curler: он дает подступиться ближе к корням.


При всеобщей любви к туши новые бренды не спешат ее выпускать: классную тушь сформулировать сложнее, чем тени или помаду. Тени вообще можно сделать из одного минерала (как поступает, например, марка Naked Cosmetics). А вот создать термостойкую тушь, которая не размазывалась бы и в то же время добавляла объем, никому пока не удается. 

Частично бренды выкручиваются с помощью аппликаторов: экспериментировать с содержимым тубы они могут редко, а изобрести странную щеточку — всегда. Не обязательно даже изобретать: дорогая тушь Hourglass Curator Lash Instrument, например, в точности повторяет аппликатор в Helena Rubinstein Mascara-Matic, который создали еще в 1957 году. 


В тушь нельзя добавлять все без исключения красители, потому что глаза — очень чувствительная зона (и для самых аллергичных больше подходит проверенная черная тушь). Но в последние годы цветной стало относительно много: люксовые марки выпускают в основном поспокойнее (хотя YSL отличились с «виниловыми» Mascara Vinyl Couture), а профессиональные и масс-маркет вроде Kiko, Art Deco, NYX — поярче.

Helena Rubinstein Mascara-Matic / Hourglass Curator Lash Instrument

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BX5SfW9FSg8/?utm_source=ig_embed_loading" data-instgrm-version="12"style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BX5SfW9FSg8/?utm_source=ig_embed_loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BX5SfW9FSg8/?utm_source=ig_embed_loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow">Публикация от @terrybarberonbeauty</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2017-08-17T12:36:35+00:00">17 Авг 2017 в 5:36 PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>

Из последних запоминающихся новинок — двухсторонняя и очень яркая тушь и блестящее покрытие для нее Urban Decay Double Team Special Effect Colored Mascara. Сияющий топ для ресниц Crystal Lash Top Coat, кстати, недавно вышел у Estée Lauder, а у Shu Uemura есть похожая штука Brow Unlimited для бровей и ресниц — бренд яро поддерживает эксперименты с цветом. Для тех, кто справедливо опасается, что цветные ресницы, как с показа Dries Van Noten, каждый день носить не будет, есть мини-флаконы яркой In Extreme Dimension Lash Mascara Little M.A.C. 


Какой бы незначительной частью лица ни казались ресницы, с ними можно сделать много всего. Эффект может быть разный: цветные, накладные или густо накрашенные — сами по себе акцент, а слегка подкрашенные «откроют» глаза и сделают лицо бодрее. 



Лучшие материалы The Blueprint — в нашем телеграм-канале. Подписывайтесь!

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