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Что изменилось в российских модных медиа в 2018-м?

Текст: Варя Баркалова

Уходящий год был непростым для многих глянцевых журналов — в том числе и в России: многие закрылись или сменили формат. Зато пустующая ниша бьюти-изданий начала заполняться. А телеграм-каналы, на наше счастье, пережили волну блокировок фактически без потерь.

Издательство ACMG лишилось почти всех своих изданий, а оставшиеся выходят в непонятном режиме.

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и Numero. Последний официально «перезапустился», чтобы выходить дважды в год в новом формате.

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Закрылась печатная версия журнала Forbes Woman

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а потом – SNC

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У Forbes сменился владелец: от издательства ACMG журнал перешел бизнесмену Магомеду Мусаеву

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Николай Усков, который был уволен главой ACMG Александром Федотовым и оспаривал увольнение в суде,

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теперь назначен редакционным директором Forbes.

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То же произошло и с российским L’Officiel: ACMG продали свою долю Владимиру Помукчинскому, который владел ей ранее (источники редакции сообщают, что сделка не состоялась).

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Изначально сообщалось, что главредом останется Ксения Собчак, но вскоре она покинула свой пост в журнале.

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Впрочем, это не помешало развитию каналов: все они имеют стабильный прирост подписчиков. Так, аудитория флагмана фэшн-телеграма Good morning, Karl! за 2018 год выросла в два раза — с 16 до 32 тысяч подписчиков. А канал The Blueprint запустился в апреле — то есть за пару недель до начала блокировок — и набрал за 2018-й 7,5 тысячи подписчиков.

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В прошлом году мы писали про расцвет телеграм-каналов о моде. В 2018-м суд по просьбе Роскомнадзора постановил заблокировать приложение на территории России.

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У российского Vogue новый главный редактор — третий за 20 лет существования журнала.

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Викторию Давыдову на этом посту сменила Маша Федорова.

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Давыдова, в свою очередь, запустила собственное лайфстайл-издание Sport Chic.

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В Buro 24/7 тоже большие изменения.

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Соосновательница медиапроекта Мирослава Дума продала свою долю акций компании, издание перевезло штаб-квартиру в Лондон и назначило нового генерального директора.

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Раньше он был корпоративным изданием сети магазинов «Золотое яблоко», но теперь позиционирует себя как независимый

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Есть новое и в бьюти-журналах. Перезапустился журнал Flacon, который теперь делает команда Алены Долецкой.

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Созданием журнала Л''Этуаль занялся издательский дом «Мамихлапинатана» и новая команда.

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Запустился журнал Scent о парфюмерии — его выпускает команда дистрибьютора нишевой косметики Esterk Lux Parfum.

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