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специальный проект

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Что купить на зимней распродаже в «Цветном»?


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В «Цветном» стартовала зимняя распродажа — это значит, что вместе с подарками близким важно не забыть про себя. В этот раз универмаг призывает к ответственному выбору и обращает внимание на базовый гардероб — вещи, которые будут актуальны в любое время года и в любой ситуации (а не только в новогодние праздники). Показываем, какие варианты образов можно собрать из вещей, представленных на распродаже.


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2020-й показал, как нам важно чувствовать себя комфортно в любой ситуации. Мы научились окружать себя универсальными вещами, а именно из таких состоит базовый гардероб. Как правило, это однотонные вещи простого кроя, из натуральных тканей. 


В своей съемке «Цветной» предлагают посмотреть на привычную базу под разными ракурсами: шелковая комбинация и пуховик, хлопковая рубашка, застегнутая на все пуговицы, а поверх — грубое пальто. Все это выглядит максимально лаконично, но стоит добавить несколько деталей — получается яркий/эклектичный/праздничный (нужное — подчеркнуть) образ.


Весь год «Цветной» празднует свой десятый день рождения. Зимний sale — еще один повод обновить гардероб вещами из новых коллабораций и брендов, которые появились в универмаге совсем недавно. Одежду по сниженным ценам можно купить в Proenza Schouler, Ambush, Viktor & Rolf, MSGM, Heron Preston, Marc Jacobs, Marcelo Burlon, AllSaints, Calvin Klein, Maje, Sandro, JNBY, WOS, Vans, adidas Originals, The North Face, Nike и других магазинах. В акции также участвуют оправы брендов Tom Ford, Prada, Balenciaga, Gucci, Celine, Yohji Yamamoto, Mykita, Andy Wolf, Chloé.





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sale Шуба Claudie Pierlot, обувь Camper

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sale Платье Danielle Guizio, браслет Ringstone, туфли Camper

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sale Рубашка, брюки и пальто Sandro

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sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale sale 

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sale Рубашка и брюки GATE31, туфли Camper

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sale Платье 12 storeez, пуховик I AM Studio

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фотограф: Николас Ефимцев

стилист: Светлана Танакина

визажист/стилист по волосам:  Юлия Рада

видео:  Иван Фильченко

креативный директор:  Аслан Измайлов

Съемка прошла в теплицах Novikov Агроном. 

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