Хорошая новость для поклонников Леди Гаги, – певица запускает бренд косметики

10 ИЮЛЯ 2019

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Леди Гага запускает собственный бьюти-бренд Haus Laboratories. Он станет первым крупным косметическим брендом, эксклюзивно представленным на Amazon. Певица опубликовала анонсирующий пост в своем Instagram и видео-тизер на YouTube-канале Haus Laboratories, снятый фотографом Даниэлем Саннвальдом. «Еще один косметический бренд – последнее, что нужно этому миру. Но это очень плохо. Говорят, красота – в глазах смотрящего. В Haus Laboratories мы считаем, что красота – это то, как вы видите себя. Ваше самовыражение, ваше искусство подавать себя. Мы хотим, чтобы вы себя любили. Наш дом – ваши правила», – говорит Леди Гага в ролике.

Работая над косметикой, Гага вдохновлялась первыми годами своего карьерного пути, когда у нее не было денег на дорогую косметику и она использовала продукты из аптеки, чтобы делать грим. В Haus Laboratories будут выпускаться наборы из блеска для губ, карандашей всех цветов, теней и подводок. Первые предзаказы можно делать с 15 июля.

Леди Гага зарегистрировала торговую марку Haus Beauty в феврале 2018-го. С тех пор певица на протяжении нескольких месяцев публиковала в Instagram фотографии с хэштегом #HausBeauty, не раскрывая деталей о запуске косметического бренда. А на днях в инстаграм-аккаунте Trendmood1 появились фотографии с портретами Леди Гаги, брендированные логотипом Haus Beauty. Теперь это официально: старт продаж назначен на сентябрь.

Ранее мы поговорили с российскими визажистами о том, как создать свою марку косметики.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BzgQDQSBalq/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от TRENDMOOD (@trendmood1)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-04T17:53:18+00:00">4 Июл 2019 в 10:53 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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