Gucci создали журналы имени себя для новой рекламной кампании

15 ИЮЛЯ 2019

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bz7YqbpCB1Q/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Gucci (@gucci)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-07-15T06:48:40+00:00">14 Июл 2019 в 11:48 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Gucci показали рекламную кампанию коллекции осень-зима 2019-2020. В ней фотографии стилизованы под обложки модных журналов разных времен. На снимках британского фотографа Глена Лачфорда модели гуляют по улице с собакой, читают свежую газету у киоска, оказываются на финальной примерке и просто позируют на белом фоне. Кампания, названная #GucciPrêtÀPorter, стала одной из частей сторибука креативного директора модного дома Алессандро Микеле. В нем дизайнер исследует феномен воображения и идей в эпоху интернета.

Ранее Gucci сделали рекламную кампанию часов The G-Timeless, в которой запечатлели рукопожатия вымышленных политиков.