24 ДЕКАБРЯ 2019

Новую кампанию Loewe снял Тайлер Митчелл — автор той самой обложки Vogue с Бейонсе

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/B6S3zgCIyd0/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B6S3zgCIyd0/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/B6S3zgCIyd0/?utm_source=ig_embed&utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank" rel="nofollow noreferrer">'The Odyssey' - our second collaboration with Tyler Mitchell sees the American photographer capture the #LOEWESS20 Menswear collection amongst the singular architecture of Barcelona’s Olympic Park. Circular brass ‘Dieter Rams’ chokers are worn above the Adam’s apples and as third eyes; eccentric totems that also appear enlarged as sculptures in a surreal play with scale. Creative Direction @Jonathan.Anderson and @MMparisdotcom Photography @TylersPhotos Styling @BenjaminBruno_ Casting @AshleyBrokaw #LOEWE #LOEWESS20 #TylerMitchell</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от <a href="https://www.instagram.com/loewe/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> LOEWE</a> (@loewe) <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-12-20T12:51:04+00:00">20 Дек 2019 в 4:51 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Новую рекламную кампанию Loewe снял британский фотограф Тайлер Митчелл. При работе над ней он вдохновлялся античными, футуристичными и кочевническими мотивами. Модели в одежде Loewe из коллекции «Одиссея» позируют на фоне пейзажей Олимпийского парка в Барселоне. Они демонстрируют замшевые комбинезоны, шали с драпировками, блейзеры, плащи с поясами и солнечные очки, напоминающие Google Glass.

Митчелл прославился благодаря сотрудничеству с Vogue как первый афроамериканский фотограф в истории Vogue US, снявший обложку журнала — в 2018 году его выбрала Бейонсе для работы над главной съемкой сентябрьского номера. Позже одна из фотографий серии вошла в коллекцию Национальной портретной галереи в Вашингтоне. О том, как Тайлер снимал ту самую обложку, он рассказал на конференции Vogue Forces of Fashion 2019. Отрывок из его выступления можно прочитать тут.