Билли Айлиш показала мерч для H&M, а художница Инес Альфа

03 ЯНВАРЯ 2020

Билли Айлиш показала мерч для H&M, а художница Инес Альфа – рекламную кампанию

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B6zzziilD1o/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от VISUAL / stylist (@raahoull)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-01-02T07:51:03+00:00">1 Янв 2020 в 11:51 PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Певица Билли Айлиш выпустила мерч для H&M. Туда вошли вещи из экологичных материалов: удлиненные футболки, свитшоты и спортивные брюки. Также в коллекции представлены худи, панамы и поясные сумки. Над рекламной кампанией работала современная французская художница Инес Альфа. Она же специально к выходу мерча создала фильтр для Snapchat. Коллекция уже доступна на сайте и в избранных магазинах марки.

О том, почему мерч стал таким популярным и пришел на смену коллаборациям, мы писали тут.

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