НОВОСТИ МОДА
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Певица Катя Кищук вошла в список пионеров моды — в отчете Highsnobiety и Lyst


<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B_AUlHrg354/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B_AUlHrg354/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B_AUlHrg354/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от HIGHSNOBIETY (@highsnobiety)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-04-15T14:33:54+00:00">15 Апр 2020 в 7:33 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Издание Highsnobiety вместе с модной онлайн-платформой Lyst опубликовало отчет исследования Next 20. Это актуальный список из 20 наиболее популярных брендов и 20 деятелей современной культуры и искусства, так называемых «пионеров моды», популяризирующих индустрию. Важно, что Highsnobiety и Lyst решили сосредоточить свое внимание именно на начинающих, но уже имеющих международный успех брендах и личностях. Изначально для исследования отобрали 250 брендов и 300 представителей современной культуры.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B_AU1tjA5nq/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B_AU1tjA5nq/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B_AU1tjA5nq/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от HIGHSNOBIETY (@highsnobiety)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-04-15T14:36:10+00:00">15 Апр 2020 в 7:36 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

В первую очередь, команда проекта провела анализ популярности и узнаваемости брендов и личностей на основе количества поисковых запросов в Google, охватов в социальных сетях и частоты упоминаний в СМИ. Далее для более глубинного исследования сформировали экспертный совет из представителей модной индустрии. В него вошли 19 экспертов моды, включая основателя Lyst Криса Мортона, основательницу концепт-стора Colette Сару Андельман, креативного директора журнала Interview Мела Оттенберга и Ольгу Карпуть, основательницу московского концепт-стора «KM20».

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В результате Highsnobiety и Lyst составили финальный рейтинг самых влиятельных представителей моды и культуры. В топ-20 самых востребованных брендов за последний год вошли Jacquemus, Fear of God, Bode, Peter Do, Arc Teryx, Amiri, Salomon, Needless, Marine Serre, Rude, Maryam Nassir Zadeh, Aries, Amina Muaddi, 1017 ALYX 9SM, Aime Leon Dore, Charlotte Knowles, Miyagihidetaka, 424, Stand, Eytys. В список самых известных «пионеров моды» попали певец Mino, дизайнер Вал Кристофер, рэпер Cлоутай, певица Сно Аалегра, певец Брент Фаяз, тиктокер Чарли Дамелио, модель и фотограф Иван Мок, комик и актер Рики Томпсон, рэпер Lil Baby, актриса и активистка Хантер Шафер, певец 070 Shake, дизайнер Николь Маклафлин, диджей Фай Хадра, рэперша Тиерра Уэк, актриса Алекса Деми, художник Фредерик Хейман, диджей D — Nice, писатель и активист Шинейд Берк, а также певица Катя Кищук.

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