НОВОСТИ ИНДУСТРИЯ
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Как успешно продавать ароматы в интернете? Рассказывает
Яна Виндзор в подкасте Kiss My Case

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/CGkJeSnnFU4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank" rel="nofollow noreferrer">Экc-редактор Яна Виндзор @very_windsor, уйдя из журналистики, превратила хобби в успешный бизнес Windsor’s Soap &amp; Beauty @windsorsoap. Ее ароматные продукты для ванны и дома быстро набрали популярность, а производство с собственной кухни хозяйки переместилось в просторный специализированный цех. Продажи бренда показывают ежегодный пятикратный (!) рост, при этом продаются только онлайн. Но скоро Windsor’s Soap &amp; Beauty выйдет в офлайн - к открытию готовится бутик на Тверской. Как успешно продавать ароматы «вслепую» в интернете и сделать из этого быстрорастущий и прибыльный бизнес? Об этом с Яной Виндзор поговорила Женя Фишелева @fisheluck, управляющий директор и партнер агентства Lunar HARE. #LH_podcast #KissMyCase #LH_Loves Ex-editor Yana Windsor @very_windsor after leaving her journalism career behind, turned around her hobby and passion into a successful business called Windsor’s Soap &amp; Beauty @windsorsoap. Yana’s products for the home and the bathroom have obtained so much popularity amongst her customers, that her home-based production in the kitchen had to expand and move out to a proper warehouse. Since launching Yana has sold and continues to sell her products only online, yet her sales grow immensely year on year. Despite great online sales, Yana is opening an offline spot - a one-standing boutique in the heart of Moscow on Tverskaya street. On this week’s Kiss my case podcast episode, Lunar HARE managing director and partner Zhenia Fisheleva @fisheluck has a conversation with Yana about how to sell fragrance based products online and make a rapidly growing and evolving business, like Windsor’s Soap &amp; Beauty.</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">Публикация от <a href="https://www.instagram.com/lunarhareteam/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank" rel="nofollow noreferrer"> Lunar HARE Agency</a> (@lunarhareteam) <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-10-20T12:09:16+00:00">20 Окт 2020 в 5:09 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Коммуникационное агентство Lunar Hare опубликовало новый эпизод подкаста Kiss My Case. Выпуск посвящен истории успеха бренда продуктов для ванны и дома Windsor’s Soap & Beauty, продажи которого показывают ежегодный пятикратный (!) рост. Об этом управляющий директор и партнер агентства Lunar Hare Женя Фишелева поговорила с основательницей марки Яной Виндзор. Накануне открытия первого офлайн-бутика Windsor’s Soap & Beauty (он скоро появится на Тверской) они обсудили, как успешно продавать ароматы «вслепую» в интернете и сделать из этого быстрорастущий и прибыльный бизнес. Послушать новый выпуск можно тут.

Экс-редактор Cosmopolitan Яна Виндзор основала бренд Windsor’s Soap & Beauty в 2017 году. Подробнее о концепции марки и истории ее создания читайте в этом материале.





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