Blueprint

$

{"points":[{"id":1,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":58}},{"id":4,"properties":{"x":0,"y":644,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":58}}],"steps":[{"id":2,"properties":{"duration":58,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":5,"properties":{"duration":644,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}
{"points":[{"id":6,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":8,"properties":{"x":0,"y":417,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":7,"properties":{"duration":417,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

MUSIC ISSUE

T

Как молодым артистам продвигать себя: чеклист 

{"points":[{"id":10,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":12,"properties":{"x":501,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":11,"properties":{"duration":251,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

В рамках Music Issue мы уже рассказывали о том, как отечественные продюсеры делают звезд из молодых музыкантов. Но как артистам продвигаться самостоятельно? Отвечают эксперты: менеджер по работе с артистами BandLink Артем Атанесян, музыкальный критик Иван Шульц и музыкант, продюсер, диджей и журналист Денис Мендрелюк. 


1

{"points":[{"id":4,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":6,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":0.7,"scaleY":0.7,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":5,"properties":{"duration":2,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

Сделайте «визитную карточку» на сервисе BandLink

Поставьте ссылки на свои альбомы, клипы, туры или даже любимые мемы. Эту страницу можно размещать в соцсетях или отправлять в качестве заявки на музыкальные фестивали. Некоторые артисты — от Басты до группы «нееет, ты что» — превращают ссылки на аккаунты в BandLink в QR-коды: с ними выпускают мерч и печатают плакаты, которые расклеивают на улицах.



2

{"points":[{"id":22,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":24,"properties":{"x":-1132,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":37,"properties":{"x":-1131,"y":553,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":23,"properties":{"duration":566,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":38,"properties":{"duration":553,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}
{"points":[{"id":9,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":-180}},{"id":14,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":13,"properties":{"duration":50,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}
{"points":[{"id":15,"properties":{"x":0,"y":0,"z":0,"opacity":0,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":17,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":20,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":180}}],"steps":[{"id":16,"properties":{"duration":1,"delay":300,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}},{"id":21,"properties":{"duration":70,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":false}}],"transform_origin":{"x":0.5,"y":0.5}}

Ведите не только телеграм-канал, но и e-mail-рассылку (например, на Unisender или Mindbox)

Это эффективный инструмент для анонса концерта, нового релиза, продажи мерча или приглашения на закрытый ивент. E-mail-рассылкой пользуется Oxxxymiron: «Как видите, заблокировать, удалить и ограничить можно что угодно — сайты, социальные сети, мессенджеры и стриминг. Но остается один незаслуженно забытый способ связи — e-mail-рассылка».





3

{"points":[{"id":25,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":27,"properties":{"x":559,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":30,"properties":{"x":561,"y":482,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":26,"properties":{"duration":280,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":31,"properties":{"duration":482,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

4

{"points":[{"id":25,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":27,"properties":{"x":490,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":28,"properties":{"x":490,"y":484,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":26,"properties":{"duration":245,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":29,"properties":{"duration":484,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}



Не бойтесь присылать ваши треки популярным блогерам и артистам

Делайте ремиксы и каверы, особенно на старые хиты

Например, популярному музыкальному блогеру John However (@johnhowever) за определенную небольшую плату можно прислать трек на стриме, который он прослушает и прокомментирует. За ним, в частности, следят известные артисты и продюсеры.

Сейчас время всеобщей ностальгии, а значит, переосмысление классики заходит на ура.



5

{"points":[{"id":22,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":24,"properties":{"x":-1121,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":32,"properties":{"x":-1121,"y":533,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":23,"properties":{"duration":561,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":33,"properties":{"duration":533,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}


{"points":[{"id":10,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":12,"properties":{"x":1058,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":11,"properties":{"duration":529,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}
{"points":[{"id":10,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":12,"properties":{"x":1058,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":11,"properties":{"duration":529,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

Для создания промоконтента используйте нейросети

— они помогают привлечь к релизу дополнительное внимание. Например, артист i61 использовал YandexGPT. Музыкант запустил пресейв на BandLink: после сохранения релиза слушателю приходило рандомное послание от Шелби, героя альбома. Это был контракт, который обязывал каждого отдать ему что-то важное (мечты, душу, любимые песни).

{"points":[{"id":10,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":12,"properties":{"x":0,"y":-341,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":11,"properties":{"duration":341,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}



6

{"points":[{"id":25,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":27,"properties":{"x":1128,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":1,"properties":{"x":1127,"y":329,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":26,"properties":{"duration":564,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":2,"properties":{"duration":329,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}


Если жанр вашей музыки позволяет, попробуйте сделать камерную акустическую программу и заявиться на квартирники 

— это не потребует существенных финансовых затрат, зато поможет найти новую аудиторию (с которой вы к тому же сразу сможете тесно повзаимодействовать).



7

{"points":[{"id":25,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":27,"properties":{"x":-1113,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":3,"properties":{"x":-1114,"y":415,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":26,"properties":{"duration":557,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":4,"properties":{"duration":415,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}


Снимайте видео в TikTok, Reels и YouTube Shorts со своими треками

{"points":[{"id":6,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":8,"properties":{"x":0,"y":417,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":7,"properties":{"duration":417,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

В новых артистах также заинтересованы «VK Клипы», «Панч», Yappy, которые стараются заменить запрещенные и неполноценно работающие западные аналоги. Помимо алгоритмов у каждого сервиса есть свои механики вовлечения, различные специальные форматы, рубрики и челленджи, следуя которым можно получить поддержку и органические охваты.



8

{"points":[{"id":25,"properties":{"x":0,"y":0,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":27,"properties":{"x":1118,"y":-1,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}},{"id":5,"properties":{"x":1119,"y":342,"z":0,"opacity":1,"scaleX":1,"scaleY":1,"rotationX":0,"rotationY":0,"rotationZ":0}}],"steps":[{"id":26,"properties":{"duration":559,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}},{"id":6,"properties":{"duration":343,"delay":0,"bezier":[],"ease":"Power0.easeNone","automatic_duration":true}}],"transform_origin":{"x":0.5,"y":0.5}}

Если у вас мало полезных контактов в индустрии, хорошей точкой входа могут стать шоукейс-фестивали и джемы

— регулярные офлайн-тусовки, где большое количество музыкантов собирается, чтобы поиграть музыку, пообщаться, повеселиться, себя показать и на других посмотреть. Это отличный способ влиться в комьюнити. 


Полезными профессиональными знакомствами можно обзавестись и в чатах — вроде «Круга» и «СаундЧата». 

{"width":1200,"column_width":75,"columns_n":16,"gutter":0,"line":40}
false
767
1300
false
true
true
{"mode":"page","transition_type":"slide","transition_direction":"horizontal","transition_look":"belt","slides_form":{}}
{"css":".editor {font-family: tautz; font-size: 16px; font-weight: 400; line-height: 21px;}"}