Blueprint
T

специальный проект

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можно ли получить актуальную специальность и избежать «университетских травм»


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текст: Лиза Золотухина

Креативный сектор остается желанным местом для работы даже в эпоху неопределенности. Но вопросов, связанных с ним, по-прежнему много. Куда лучше пойти учиться, чтобы навыки или профессия оказались актуальными? Как быть уверенными, что вас научат действительно важным вещам и вы будете востребованными на рынке? Разбираемся вместе с экспертами из университета креативных индустрий Universal University.


Что стоит за креативной экономикой


В 2000 году в журнале BusinessWeek термин «креативная экономика» определялся как «способность людей использовать свое воображение для повышения ценности идеи». Получается, что основа такой экономики — интеллектуальная деятельность.


На сегодняшний день в креативной экономике занят 1% экономически активного населения мира (а это почти 30 миллионов рабочих мест), и эта цифра продолжает расти. Дело в том, что, в отличие от механических процессов, которые можно автоматизировать, генерацию идей и нестандартное мышление автоматизировать нельзя. Отсюда и потенциал для роста.




«Креативные индустрии тесно связаны с инновациями: вы должны создавать что-то новое, а не следовать уже существующим тенденциям. Именно поэтому работа в креативных индустриях проходит через глубокое исследование проблем и заключается в их эффективном решении. Это то, чему мы учим в Universal University, — создавать тренды, а не следовать им».


Тим Симмонс,

декан по академической 

стратегии на международных

программах


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Специалисты креативных индустрий создают аналоговые или цифровые продукты и сервисы с культурной ценностью и коммерческим потенциалом. В основе таких продуктов — творческий подход, талант и профессиональные навыки автора. Екатерина Черкес-заде, ректор Universal University, перечисляет, какие направления относятся к креативным индустриям сегодня: киноиндустрия, архитектура, видеоигры, анимация, маркетинг, дизайн, мода, фотография, иллюстрация, музыка, область интерактивного контента, хендмейд, ресторанный бизнес, образование, журналистика, IT, современный театр и перформанс.


Если с ценностью таких специалистов все понятно, то вот как стать одним из них — не очень. Кажется, что в России до сих пор не очень много университетов и курсов, которые могли бы предложить действительно качественное образование и актуальные знания и навыки.




Возможно ли работать в креативной индустрии и не переживать за будущее?


«Ключевую роль во всех этих сферах играют создатели контента, — считает Екатерина Черкес-заде. — На них сейчас очень высокий спрос, потому что индустрии развиваются быстрее, чем люди учатся необходимым в этих сферах навыкам».


Пока в России на креативную экономику приходится примерно 0,5% ВВП. Но так как процессы пока не автоматизированы, потребность в специалистах креативных сфер будет только возрастать. И всем им нужно где-то учиться. 




«Именно специалисты из креативных индустрий будут делать наш мир более развитым и интересным. В их обучении нужны современные, в чем-то даже экспериментальные методики. Мы в игре уже почти 20 лет и берем и анализируем лучший международный опыт. К примеру, в дизайне мы ориентируемся на Великобританию, потому что она особенно хороша в арт-направлениях. В кино больше полагаемся на американские образовательные методики. При этом, когда дело касается работы со спецэффектами, мы следуем опыту Китая и Индии, которые делают визуальные эффекты для многих голливудских студий. А для создания программы в области анимации общались с Францией, например, со школой Гоблан (Gobelins)».


Екатерина Черкес-заде

ректор

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Какое направление выбрать?


По мнению Черкес-заде, в ближайшее время самыми востребованными станут проекты, созданные на пересечении профессиональных направлений или использующие научные открытия для прикладных целей. Архитектура соединяется с музыкой, кино — с видеоиграми, высокая кухня — с дизайном. Бывают и неочевидные коллаборации: недавно в UU прошел воркшоп «Архитектура и гастрономия»: студенты из Московской школы архитектуры МАРШ и Moscow Food Academy объединились, чтобы вместе создать «съедобный город». Лучшие специалисты больше не живут только внутри своей индустрии. ​​Сейчас в мире появляется все больше областей на стыке: саунд-дизайн городов, геймификация моды, световая архитектура, фуд-стайлинг, интерактивное кино.


Почему важно быть в тренде на междисциплинарность? Люди из креативных индустрий — это те, кто подталкивает общество к изменениям и инновациям. За теми, кто протаптывает дорожку, идут самые сильные команды и компании.





Глобальный подход для локальной реальности


Первая Школа UU — «Британка» — открылась в 2003 году, когда дизайн в России еще не был реальной индустрией. Тогда основатели школы поехали в Великобританию за экспертизой, взяли оттуда методологию и начали применять международные практики в российской действительности. За дизайном открылись Школы компьютерной графики и разработки видеоигр, кино, архитектуры, музыки, нового образования, бизнеса и предпринимательства, академия еды. Теперь они все развиваются по принципу, который называют «глокальностью». Понятием glocal (слово из двух прилагательных: global и local) характеризуют тех, кто способен судить одновременно в двух оптиках — общей и частной, мировой и местной, глобальной и локальной.




Universal University следует тактике глокальности и встречается с представителями зарубежных университетов, а затем анализирует и берет лучшее, что есть в креативных индустриях США, Европы и Азии. Если обобщать опыт западных стран, то их сильная сторона — это практикоориентированность, а слабая — общая эрудиция студентов. Например, образование по британской системе не подразумевает, что в университете будут повышать общую эрудицию студентов. Как правило, в западных университетах нет курса философии или современной литературы, если ты учишься на дизайнера. А вот в российских государственных университетах такая практика есть — чтобы студенты глубже понимали свою специальность.


Чтобы обучать будущих специалистов креативных индустрий, важно соблюдать баланс не только между глобальным и локальным, но и между теорией и практикой. Недостаточно просто поставить в расписание десять лекций, а за ними десять практических занятий. Чтобы знания действительно хорошо усваивались, специалисты UU используют множество методик. Например, переосмысление через творчество. На практике это выглядит так: студент-иллюстратор придумывает проект и рисует комикс про освоение Сибири. Чтобы это сделать, ему придется прочитать несколько учебников по истории и разобраться в теме. И все это не путем зубрежки, а поиска самого важного в массиве информации, чтобы построить свое авторское высказывание.






Образование через призму студентов


Креативные индустрии меняют рынок труда, и образование тоже подстраивается под новые реалии. Сейчас необязательно сталкиваться с лишними предметами, которые никогда не пригодятся, и преподавателями, которые сами не практиковали то, чему учат. Важной (но до сих пор не очень распространенной) чертой образования нового типа становится студентоцентричность. Она подразумевает, что главный ориентир в образовательном проектировании — сам «человек учащийся».


В UU на все вопросы смотрят через призму результата для студентов, а не академического сообщества или государства. Этими процессами занимается Департамент по студенческому опыту, цель которого — создать комфортный образовательный путь. Сделать так, чтобы студенты никогда не были перегружены, как можно меньше скучали и оставались мотивированными — задача директора по студенческому опыту.





«Система образования в России исторически строилась вокруг преподавателей. Но мы в UU взяли британский опыт образования, где студентоцентричность — одна из ключевых ценностей. Практически любые решения мы принимаем через фильтр студентов, стараемся раскрывать потенциал каждого человека, не загоняем студентов в систему одного верного решения, даем возможность влиять на программу и среду, вместе проектируем новые инициативы. Обычно только преподаватели оценивают студентов, но в UU ученики два раза в год оценивают преподавателей. Но эта свобода накладывает и обязательства. Важно брать на себя ответственность за процесс обучения, уметь распоряжаться временем и оставлять его на самостоятельную работу и эксперименты».




Мария Косяк, 

директор по студенческому

опыту 

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Как понять, кем хочешь быть 


Сразу после школы непросто определить, кем человек хочет стать и куда лучше идти учиться. В UU это понимают, поэтому запустили проект Uteens, где подростки могут попробовать себя в разных творческих областях уже с 12 лет. После Uteens можно перейти к следующей ступени подготовки к высшему образованию — в том числе на программу Foundation.






«Все программы бакалавриата UU начинаются с курса Foundation, — рассказывает Мария Косяк. — Например, можно пойти на направление дизайна и искусства, и в течение года у вас будет несколько треков, где вы будете изучать и делать проекты по иллюстрации, интерьерному, промышленному, графическому дизайну, дизайну одежды и текстиля, пробовать себя в современном искусстве. Затем можно выбрать конкретное направление, которому будут посвящены следующие три года. Курс Foundation доступен на направлениях по кино, играм и анимации. В первый год студенты этих направлений учатся вместе и определяют, что им ближе всего. Так они могут понять, как работают смежные индустрии и как делать интересные проекты на их стыке». И это касается не только подростков. «Я знаю много студентов, которые приходят к нам после 25 или 30 лет, — добавляет Мария Косяк. — Они говорят, что наконец-то могут позволить себе учиться тому, что им действительно интересно, и строить карьеру мечты, а не ту, которую им навязали родители. Самому старшему студенту, который получал у нас новую профессию, было больше 50 лет, так что возраст — не ограничение».





Мария Косяк, 

директор по студенческому

опыту

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Учиться всю жизнь — хорошая идея?


Еще совсем недавно считалось, что лучше как можно раньше закончить учиться, пойти на работу и забыть университет как страшный сон. Но закончить обучение — это только начало. Креативные индустрии — изменчивые и постоянно развиваются. Чтобы за ними успевать, надо наращивать пул навыков.







«Life-long learning (LLL) — практика непрерывного получения образования на протяжении жизни. Это не значит, что после получения высшего образования нужно сразу вставать в очередь за вторым. Скорее это про регулярное улучшение своих навыков и наблюдение за трендами, прохождение курсов и программ переподготовки».


Мария Ситковская, 

управляющий партнер


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В Universal University все программы (от профориентации для подростков и программ высшего образования до программ профессиональной переподготовки и интенсивных курсов) строятся вокруг идеи — раскрыть творческий потенциал человека и помочь ему сделать прыжок в новую жизнь. «У нас преподают люди, работающие в креативных индустриях прямо сейчас. Программы актуализируются каждый год, для этого мы сотрудничаем и консультируемся с большими компаниями, лидерами индустрий», — добавляет Мария. — Мы не бросаем студентов, когда их обучение подходит к концу. Большинство из них поддерживают с нами связь и возвращаются спустя пару-тройку лет за новыми актуальными знаниями».






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Чем отличается обучение в Universal University







В университете 10 школ, каждая из которых «закрывает» одну из ветвей креативных индустрий. Это Британская высшая школа дизайна, школа игровой разработки Scream School, Московская школа кино, архитектурная школа МАРШ, Московская школа музыки, школа для специалистов нового образования School of Education, школа современного искусства Moscow School of Contemporary Art, проект в индустрии еды Moscow Food Academy, факультет бизнеса и маркетинга Ubusiness и проект для школьников Uteens.




Выпускники действительно находят работу в индустрии и становятся универсальными специалистами.


Например, Мария Казакова — основательница бренда Jahnkoy и выпускница программы BA (Hons) Fashion Design дебютировала на Нью-Йоркской неделе моды, создав совместную коллекцию с брендом PUMA, а также вышла в финал конкурса молодых дизайнеров LVMH Prize.





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2

1

Сильная преподавательская база со специалистами из разных стран. Здесь можно обсуждать идеи и делиться опытом. 




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3

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Обучение ориентировано на практику. Студенты собирают портфолио из актуальных для рынка проектов. В UU не дают готовых решений, зато дают инструменты. Это делает выпускников самостоятельными и готовыми к выходу на реальную работу.

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РЕКЛАМА • АНО ВО «Универсальный Университет»

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