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Гоша Рубчинский о своем новом бренде и музыкальном альбоме

Текст: Ксения Крушинская

Гоша Рубчинский, который почти год назад закрыл свой именной бренд, на днях выпустил в продажу первую коллекцию своего нового мультимедийного проекта под названием «ГР-Униформа». Коллекция состоит из вещей, действительно напоминающих форму рабочих и силовиков. Дополнят запуск музыкальный альбом, спродюсированный Рубчинским (он выйдет через месяц), и книга фотографий, снятых в Грузии. Мы спросили у дизайнера, почему он закрыл бренд «Гоша Рубчинский» и что из себя представляет «ГР-Униформа».

О закрытии старого бренда и запуске нового

«Та идея и та система, которые были у бренда «Гоша Рубчинский», изжили себя. Бренду было уже десять лет, все идеи, все эмоции, которые я хотел в него вложить, — я вложил. Все, что я хотел сказать, — сказал в тех рамках, которые были построены. Знаете, бывает так, что твое детище начинает жить само по себе, а ты это уже не контролируешь. Я решил это остановить и сконцентрироваться на чем-то, что интересно мне самому. Потому что если ты делаешь что-то, что тебе самому неинтересно, рано или поздно другие люди это заметят.

Я решил немного поменять ракурс, больше сфокусироваться на художественной части. Например, если раньше раз в сезон была коллекция и к ней что-то выходило — книжка, фотографии или видео, — то сейчас, наоборот, главное — это какой-то художественный проект. Например, для первой коллекции «ГР-Униформа» главное — музыкальный проект, альбом. К этому альбому уже снят видеоклип, будет еще фотокнижка. Сам альбом выйдет еще и на виниле. Коллекция здесь, скорее, как дополнение — она не главное, а одна из составляющих частей. Эта коллекция — что-то вроде униформы для группы. Это не привязано — и не будет привязано — ни к какому сезону. Как только будет появляться что-то мне интересное, коллекция будет выходить. Хочется немножко свободы».

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BuD99KwnQ4y/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-02-19T11:39:49+00:00">Feb 19, 2019 at 3:39am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

« ...если ты делаешь что-то, что тебе самому неинтересно, рано или поздно другие люди это заметят »

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvBumyqAcYQ/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-15T11:18:16+00:00">Mar 15, 2019 at 4:18am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvBuldLAvQh/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-15T11:18:05+00:00">Mar 15, 2019 at 4:18am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

« хочется немножко свободы »

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvBuiI0gQzA/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-15T11:17:37+00:00">Mar 15, 2019 at 4:17am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BvBugtKAgFE/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BvBugtKAgFE/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvBugtKAgFE/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-15T11:17:26+00:00">Mar 15, 2019 at 4:17am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Об эстетике униформы

«Я решил, что это та одежда, которая подходит для данного проекта. Униформа — это stagewear, одежда для артиста. Может быть, потом мы будем снимать кино, и тогда шить будем тоже костюмы для кино. Не пугает ли меня унифицированность? Мне сложно об этом судить. Все равно каждый носит свою униформу, выбирает свою айдентику, и все равно мы все заложники своего образа. Так что нет, не пугает».

« ...все равно мы все заложники своего образа »

Об увлечении музыкой

«Я решил, что хочу наконец делать все, что мне интересно. Понял, что момент настал и если не начну сейчас, то никогда не начну. Мне всегда было интересно, как создается музыкальный альбом — от начала до конца, — когда ты собираешься с музыкантами где-то вместе на две недели и в процессе вашего творчества, взаимодействия нескольких человек, рождаются идеи. У нас так и было.

Мы сняли дачу в Подмосковье, и пять человек — я, вокалист Никита Бобков, Степан Ясинский, Валентин Фуфаев и Павел Милюков, который раньше делал музыку «под техно» для наших шоу, — придумывали альбом. Не было такого, чтобы кто-то писал музыку, кто слова и так далее. Все делали вместе. Потом в Лондоне мы вместе записывали. Я выступал, скорее, как музыкальный продюсер. Говорил, какой и когда лучше использовать инструмент, какой из дублей голоса берем. Не могу сказать, на что это все похоже. Лучше просто послушайте».

О связи моды и других видов искусства

«Мне кажется, мы живем в такое время, когда уже несовременно делать что-то одно. Ты уже не можешь, например, делать просто музыку. Все равно получается некая мультиплатформенность. Мы видим, как успешные музыканты тоже начинают заниматься фэшном. Сейчас время делать мультимедийные проекты, чтобы было сочетание и визуального искусства, и музыкального, и перформанса, и театра, и моды. Мне кажется, это и есть современное искусство, современная музыка и современная мода».

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BvUCF24nnlP/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BvUCF24nnlP/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BvUCF24nnlP/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-22T13:54:51+00:00">Mar 22, 2019 at 6:54am PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

« мы живем в такое время, когда уже несовременно делать что-то одно »

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/BuvxTCzHD93/?utm_source=ig_embed&utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/BuvxTCzHD93/?utm_source=ig_embed&utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/BuvxTCzHD93/?utm_source=ig_embed&utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">A post shared by ГР-Униформа (@gr_uniforma)</a> on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-03-08T11:55:50+00:00">Mar 8, 2019 at 3:55am PST</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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