21 ОКТЯБРЯ 2019

Dior еще раз извинились перед Китаем — и создали 14 новых нарядов для показа в Шанхае

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B3z_pgWFQsm/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Dior Official (@dior)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-10-19T20:00:22+00:00">19 Окт 2019 в 1:00 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Dior показали коллекцию весна-лето 2020 в Шанхае. Несмотря на конфликт, вызванный тем, что один из сотрудников бренда нарушил «принцип одного Китая» и представил во время презентации карту Китая без Тайваня, шоу не отменили. В качестве извинений специально для показа в Шанхае креативный директор женской линии Dior Мария Грация Кьюри придумала 14 дополнительных образов. При работе над ними она вдохновлялась Розой Мутабилис — сортом роз, который растет в Юго-Западном Китае в провинциях Гуйчжоу, Хубэй и Сычуань — а также Монте Верита, авангардным художественным сообществом, основанным в начале 20-го века в Швейцарии.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B32Sh2_Izpe/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Dior Official (@dior)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-10-20T17:23:49+00:00">20 Окт 2019 в 10:23 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

Сценография показа повторяла концепцию шоу, прошедшего во время Недели моды в Париже. Большой зал Шанхайского выставочного центра заполнили деревьями и растениями, собранными ландшафтным бюро Coloco. Хореограф Себастьян Берто поставил танцевальный перформанс. С помощью технологии виртуальной реальности и съемки 360° за трансляцией через официальные аккаунты Dior следили подписчики Weibo, Huawei, TikTok и WeChat — всего около 28,9 миллионов человек. На вечеринке после показа Dior включили известную в Китае классическую патриотическую песню «Я и любимая страна», еще раз доказав свою любовь к восточному региону.

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B30qqBepUmK/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="nofollow noreferrer">Публикация от Dior Official (@dior)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-10-20T02:16:10+00:00">19 Окт 2019 в 7:16 PDT</time></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>

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