28 ИЮЛЯ 2021

Аниме, Майли Сайрус и белый пудель: Петра Коллинз сняла видео для Gucci

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Канадская художница и фотограф Петра Коллинз, на счету которой кампании для Levi’s и Calvin Klein, сняла ролик для Gucci. Она вдохновлялась поп-культурой и аниме. Видео посвящено новому аромату марки под названием Gucci Flora Gorgeous Gardenia, лицом которого стала Майли Сайрус. В видео она исполняет трек Delicious в вещах из новой коллекции креативного директора марки Алессандро Микеле.

За последние три месяца органические продажи Gucci выросли на 86%, а выручка — до 2,31 млрд евро. Ранее платформа Lyst назвала Gucci самым популярным брендом в мире. Подробнее о том, в чем секрет дизайнера Алессандро Микеле, мы рассказывали в этом материале.

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