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T

специальный проект

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Green is 

the new black


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ТЕКСТ: ПОЛИНА КРЮКОВА

ИЛЛЮСТРАЦИИ: МАША БОГАТОВА

Осознанное потребление уже давно не считается исключительной прерогативой ярых экоактивистов, а «устойчивое развитие» (sustainability) стало одним из главных слов ушедшего десятилетия. И, видимо, терять свою актуальность в новом году эти явления не собираются. Ответственность за экологическую ситуацию несут все — и производители товаров, и дистрибьюторы, и в первую очередь каждый отдельный человек. Совместно с «Азбукой Вкуса» рассказываем о самых простых (и действенных) способах стать более eco-friendly.


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Осознанный подход к потреблению


О вреде пластика мы, кажется, знаем практически все: он токсичен, очень долго разлагается (до тысячи лет), мелкие частицы уже разложившегося материала проникают в воздух и воду, а оттуда — в организмы людей и животных. Горы пластикового мусора, выброшенного в океан, превращаются в целые острова. При этом с каждым годом индустрия по производству пластиковых изделий растет на 5%. Спрос рождает предложение: каждую минуту покупается и производится примерно миллион пластиковых бутылок. Остановить этот процесс в одночасье, конечно, невозможно. А вот сбавить темпы его роста — вполне. 


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Еда в свой ланчбокс



В темпе жизни огромного мегаполиса нам часто приходится покупать готовую еду с собой. Пластиковые контейнеры, в которых эта еда продается, не предназначены для многоразового использования и сразу после приема пищи отправляются в мусорку, а оттуда — на свалку, где будут разлагаться еще много сотен лет. Купить контейнер и отказаться от одноразовой посуды — первый и очень простой шаг к осознанному потреблению. Теперь приобрести готовую еду в свою тару можно будет во всех магазинах «Азбуки Вкуса». По подсчетам компании, если каждый десятый покупатель будет брать еду в свой многоразовый контейнер, ей удастся сэкономить для природы более 30 000 единиц пластиковой тары каждый месяц. В свою посуду можно упаковать любую продукцию — от сырной нарезки до готовых салатов из отдела кулинарии. 



Кофе в свой стакан



В 1990-х в моду вошел образ it-girl, деловой походкой идущей по улицам Нью-Йорка с кофе в одноразовой чашке. До недавнего времени бумажный стаканчик считался отличным дополнением к повседневному образу, но сегодня этот «аксессуар» постепенно начинает уступать место своему более экологичному эквиваленту — многоразовому стакану. Дело в том, что большинство одноразовых бумажных стаканчиков изготавливаются из сплава бумаги и пластика, а потому их почти невозможно переработать. По данным Greenpeace, в мире ежегодно вырубают 32 миллиона деревьев на производство бумажных стаканов для кофе, и не всегда этот ресурс взят из ответственных источников (то есть восполняемых лесов). Сегодня многие кофейни поощряют эту экологическую инициативу, поэтому за просьбу налить утреннюю порцию кофеина в свою емкость вы получите скидку, а в «Азбуке Вкуса» за кофе в свой стаканчик начисляется 500 бонусов на карту «Вкусомания».



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Тканевый шопер вместо одноразовых пакетов




Один пластиковый пакет используется в среднем 12 минут (примерно столько времени занимает положить в него продукты, донести до дома и убрать в «пакет с пакетами»), а на его разложение в природе может уйти около тысячи лет. Осенью 2018 года «Азбука Вкуса» отказалась давать бесплатные пластиковые пакеты на кассе при любой покупке, тем самым за год сократив объем их выдачи на 65%. Теперь каждый второй покупатель отказывается брать пластиковый пакет. Самой экологичной заменой станет тканевая сумка-шопер или до сих пор любимая бабушками авоська. 



Экомешочки для фруктов и овощей




Продавцов в магазине уже давно не удивляет, когда покупатель приносит на кассу фрукты и овощи в своих тканевых экомешочках. Главное — не забывать брать их с собой перед выходом за продуктами. А если берете штучный товар, наклеить ценник можно прямо на овощ или фрукт, избежав использования пластика. 


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Осознанный выбор продуктов питания


Вопрос о том, действительно ли органические продукты лучше неорганических, вызывал и продолжает вызывать споры. Некоторые считают, что переплачивать за «органику» не имеет смысла, так как вред многих химических компонентов переоценен. Другие же избегают любого непонятного слова в составе йогурта и покупают продукты с самым коротким и простым списком ингредиентов. Однако по одному пункту органические товары обычно все-таки выигрывают у тех, что произведены промышленным путем, — и это «экологичность». В производстве органических продуктов обычно применяются технологии, не наносящие вред окружающей среде и здоровью человека. Например, в традиционном сельском хозяйстве обычно используются химические вещества, такие как фунгициды, гербициды и инсектициды, остатки которых остаются в продуктах и накапливаются в организме. Органические товары производятся без токсичных и опасных для здоровья человека веществ. А если еще и упаковка выполнена из перерабатываемого природного материала, то выбор товаров с пометкой organic уже не кажется всего лишь погоней за модой. 



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Выбор экологичной косметики



Ванная комната — один из главных источников микропластика. Проверить, насколько безопасен ваш любимый скраб или гель для душа, можно в приложении Beat the Microbead. Кроме содержания опасных для здоровья компонентов (вроде полиэтилена и диметикона) стоит обратить внимание на то, из чего изготовлена упаковка, не тестируется ли продукт на животных и не наносит ли само производство косметического средства вред окружающей среде.


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