Blueprint
T

Психолог о приложении FaceApp

Несколько дней назад мир охватило новое увлечение — приложение FaceApp, с помощью которого можно «менять» собственную внешность — перекрашивать на фото волосы, изменять прическу и даже пол и возраст. Особенно живо пользователей заинтересовала последняя опция: соцсети наводнили фото, на которых люди изображены состарившимися на несколько десятков лет (а кто-то вовсе на полвека).

В стихийном флешмобе приняли участие в том числе и звезды: Кьяра Ферраньи, Сэм Смит, Ксения Собчак и многие другие. Джаред Лето, например, наложил фильтр на свое фото с Met Gala с головой Gucci под мышкой — «состарив» таким образом и себя реального, и голову. Менее чем за сутки пост собрал больше полумиллиона лайков. Интересно, что приложение вообще-то не новое — оно существует с начала 2017 года, но лишь сейчас снискало столь широкую популярность.


FaceApp, чей разработчик, компания Wireless Lab, находится в Санкт-Петербурге, уже даже заставил забеспокоиться американских политиков — и это не шутка! Лидер демократов в сенате США Чак Шумер заявил, что программа, которая использует частные фото пользователей, может представлять угрозу безопасности страны — и использовать личные данные американцев (и не только) в своих целях или целях третьих лиц. Представителям Wireless Lab даже пришлось выступить с официальным опровержением этих слов. Они уверяют, что программа использует лишь те фото, которые пользователи загружают в нее сами, и не имеет доступа к архиву на телефоне. А также незамедлительно удаляет загруженные данные по желанию пользователя и не переправляет их третьим лицам.


Но почему вообще FaceApp — и особенно фильтр Age — стали так популярны? Отчего вдруг в обществе, где по-прежнему (несмотря на усилия некоторых активистов и активисток) царит культ молодости, многим не терпится увидеть себя условно 70-летними? Об этом мы спросили практикующего психолога.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Bz-sO7noEsh/" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/Bz-sO7noEsh/" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="nofollow noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; 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Екатерина Долженко, гештальт-терапевт:


«С одной стороны, тема собственной будущей старости и правда у многих вызывает тревогу и многими не принимается. Но с другой, эта же щекотливая тема вызывает у большинства из нас любопытство. Такое приложение — это в некотором роде магическая возможность будто с помощью машины времени заглянуть в будущее. И главное, вернуться оттуда свежим и румяным, но с фотокарточкой на память. Это ли не захватывающий аттракцион? Причем аттракцион безопасный: он не сообщает лишних подробностей о сложившейся судьбе, здоровье, материальном и душевном благополучии.


Есть еще один интересный аспект, который я наблюдаю у многих друзей, воспользовавшихся приложением. Это удивление и иногда восхищение от схожести с кем-то из близких старших родственников. Такой дополнительный (и очень наглядный!) способ осознания себя как части своей семьи и своего рода.


К тому же, и это тоже лично мое наблюдение, FaceApp в своей ретуши щадит наше эго, изображая нас благообразными гранд-дамами и джентльменами. И мне кажется, это дает надежду на достойную старость. И может, даже отчасти примиряет с неизбежностью и помогает принять тот факт, что все мы однажды постареем».

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